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Case Study – Sky Betting and Gaming
What was the background behind the project? FOTW were creative partner to Sky Betting and Gaming (SBG), playing a key
This article was written by Zoë Bishop Creative @ FOTW A Reel Show off! When it comes to showreels there’s
This article was written by Zoë Bishop, Creative @ FOTW Ahhhhhh Christmas!!…a time for top-notch celebration, consuming of every kind
Welcome to the thirteenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
Feeling saucy When choosing our extracurricular ‘playtime pieces’, we try to always do something we’ve not done before. Whether that’s in technique, aesthetic, genre or software, exploring
FOTW is now Cyber Essentials Certified!
We are very delighted to announce that we are now Cyber Essentials Certified as of June 2021! Cyber attacks by
This article was written by Zoë Bishop Creative human @ FOTW Mix it up! With lockdown gradually lifting we’re all
Welcome to the twelve part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Well Groomed Beast NO RETREAT, NO SURRENDER! This is
Welcome to the eleventh part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
This article was written by: Zoë Bishop Mid-Weight Creative @ FOTW & Mark Wingell Lead Motion Designer @ FOTW All
Here at FOTW, we been specialising in direct response TV ads for over 15 years that drive action – whether
Welcome to the tenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Watch Out! It’s time for our next ‘In the
Welcome to the ninth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
Why TV marketing is still relevant in 2021
With a plethora of digital marketing channels available and more popping up all the time, it can be easy to
This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Stop. Render Time! Very little gets our creative studio
What is DRTV and why it should be part of your brand’s marketing plan
We understand the importance for you as a brand to squeeze every possible penny out of your advertising, and more
Welcome to the eighth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
This article was written by Charlotte Morgan. Mid-Weight Producer @ FOTW How do you make sure you’re running a Covid
This article was written by Marlon Griffin, Creative Director @ FOTW The goose is getting fat, jack frost is knocking
Top Tips from FOTW’s Queen of Christmas!!
This article was written by Laice Gregory Lead producer @ FOTW Holy Moly!! Can you believe it’s December already!! Eh???!!
Welcome to the Seventh part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
How Technology has helped us with Remote Working
This article was written by Alex Campkin. Information Technology Manager @ FOTW The Challenge Like most companies in the UK
Welcome to the sixth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
The rise of ‘second screening’: integrating TV advertising with your other digital channels
The rise of second-screening According to data from Thinkbox, around 75% of us are second screening for around 40 minutes
TOP tips for a smooth Clearcast approval at Christmas
This article was written by Laice Gregory. Lead Producer @ FOTW As the seasons change the need and want to
Get the most out of your next TV campaign using Direct Response
Let’s face it, there’s a staggering number of ways to engage with our customers at the moment. As content becomes
Welcome to the fifth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
How do we feature your favourite film characters in our TV ads?
This article was written by Matt Lewis. Lead Creative @ FOTW In this article we explain the secrets behind how
Welcome to the fourth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
Welcome to the third part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
Welcome to the second part in a series of ‘Behind the [screens]’. An intro to our super talented team here
Welcome to the first in a series of ‘Behind the [screens]’. An intro to our super talented team here @FOTW
FOTW Presents: TV AMPLIFIED Webinar
Our latest webinar discussed how TV is now more accessible than ever and how some of the latest technological advancements
Producing from home in a pandemic
Laice Gregory Lead producer @FOTW Whether you’re permanent, a freelancer, new to the industry or a well-oiled machine, Covid-19 has
Creating a CG Environment for Sky Vegas
Ever wondered what goes into making a fully CG room? Our Senior Nuke Artist and VFX supervisor, Jason shares his
The Landscape of Online Gaming Ads on TV
Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years
5 Top Tips for Compliance in Online Gaming TV Advertising
FOTW are a Direct Response (DRTV) Creative Agency and we have worked in the online gaming industry for over 10
Crafting the Cut-through in the World of Advertising
Creative Director at FOTW Marlon Griffin talks through his 5 top tips for crafting the cut-through in the world of
Putting Trust in Your Creative Communications
Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years
Case Study – Anti Bullying Week Animation
You were there when… The creative team at FOTW set to work on creating an emotionally engaging animation to help
Balancing Brand and Performance in Advertising
At our most recent event, we discussed the importance of balancing both brand and performance marketing. Orlando Wood, Chief Innovation
Case Study – Creating a Fully CG F1 Car
Our 3d designer Chris talks about his inspiration behind making a photo real F1 car, finding the right kind of
5 Tips for a Successful Agency Partnership
Crafting a Successful Agency Partnership All businesses want to drive the right response – and this involves exciting the customer
Download our 10 point best practice guide to find out how you can get the most out of your next TV advertising campaign...