Creating a memorable product launch to drive purchases.

Built to Explore

iCandy create luxury British pushchairs around the world, with the ‘iCandy for Landrover’ being the first collaboration of its kind from the two Brands.

The brief

To create a digital campaign that would successfully promote the four wheel iCandy All-Terrain pushchair to drive purchases.

The BIG idea

A live action video was created for iCandy’s website and social channels, promoting the iCandy All Terrain pushchair and its functionality as demonstrated by brand ambassador Zara Tindall. This effectively showcased the link between the product and her world as a multi-dimensional, modern working parent.

The response

“FOTW really bring another dimension to branded content like no other production agency I have ever worked with” Head of Marketing- iCandy

Production breakdown

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