Inspiring a disengaged audience with immersive creative

Ultimate On Demand

Sky TV with ’Ultimate On Demand’ is the latest package from Sky, offering customers both Netflix and Sky Box Sets all through its Sky Q box.

The brief

To make Sky front of mind across TV and social by showing the strength of the content and telling people they can now get Netflix on Sky.

The BIG idea

We leveraged the launch of the final season Games of Thrones on Sky and Stranger things on Netflix to show people how they can have the best of both worlds. Our TV campaign centred around the idea of scrolling through the breadth of entertainment available and immersing people in their favourites to ignite anticipation.

The response

“The attach rates exceeded previous targets for this campaign and demonstrated a direct correlation between the creative work and Sky packages sold.” Aine Walsh – Senior Campaign Manager

 

 

Production breakdown

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