Inspiring a disengaged audience with immersive creative
Ultimate On Demand
Sky TV with ’Ultimate On Demand’ is the latest package from Sky, offering customers both Netflix and Sky Box Sets all through its Sky Q box.
To make Sky front of mind across TV and social by showing the strength of the content and telling people they can now get Netflix on Sky.
The BIG idea
We leveraged the launch of the final season Games of Thrones on Sky and Stranger things on Netflix to show people how they can have the best of both worlds. Our TV campaign centred around the idea of scrolling through the breadth of entertainment available and immersing people in their favourites to ignite anticipation.
“50% recruitment increase in campaign, demonstrating a direct correlation between the creative work and Sky packages sold.” Aine Walsh – Senior Campaign Manager