Driving upgrades with ‘Always On‘ creative mechanic

Always On

Further strengthening their position as the premium platform for entertainment, Sky’s Always On campaign gives the consumer full control over what they watch.

The brief

To create a TV ad that makes the Sky Sports packages simple for people to get them to upgrade.

The BIG idea

A collaborative strategy workshop with the client led to a clear message hierarchy based on key audience insights. We developed an ownable visual language for Sky Sports together with a modular approach to communicate the options of packages available. This ensured the content could be easily updated.

The response

“Outperformed upgrades KPI by 1.2k” Kate Vidal – Marketing Manager

Production Breakdown


Kit & Kin

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