Geo-targeted recruitment through brand repositioning
Find Your Fit
The Gym Group aim to bring affordable access to their gym facilities across the UK, while achieving a friendly and rewarding environment for all members.
To position The Gym Group across TV and social as the brand to help people overcome the barriers to starting (and continuing) a healthier lifestyle.
The BIG Idea
By replacing uninspiring ‘introductory videos’ with more inclusive and motivating films we helped people to get involved. We wanted people to know that no matter what you are trying to do or what shape or size you are you could ‘Find your fit’ with The Gym Group. The campaign played out across TV and Social.
“The team created some highly motivational content that still gives me goosebumps. FOTW make the process effortless, collaborative and there’s not an ego in sight.” Barney Harrison – Commercial & Marketing Director