Key Takeaways

At our most recent event, we discussed the importance of balancing both brand and performance marketing.

Orlando Wood, Chief Innovation Officer at System1 Group spoke about both left and right brain activity – and how this influences the way we respond to both arts, culture and ultimately – advertising around us, while Marlon Griffin, Creative Director at FOTW took us through his top tips for crafting cut-through. Our keynote speaker, Peter Field shared the data supporting the worrying popularity of “short-termism” – the need to focus on short-term activations without considering the long-term brand growth of your business. In this downloadable PDF we hope to arm you with the ‘Key Takeaways’ to kick start your conversations with clients and the c-suite.