Making Existing Footage Work Harder: Hobbledown Heath Launches on TV
To build brand awareness ahead of the busy summer holiday season, The Escapade Group teamed up with Fall Off The Wall to launch Hobbledown Heath’s first-ever TV campaign turning existing footage into a fresh 30-second TVC.
And to make sure the campaign reached the families who mattered most, the finished TVC was hyper-targeted to the local Hounslow audience through Sky AdSmart, putting Hobbledown Heath firmly on the map just as the summer holidays began.
SERVICES
- Creative
- Storyboarding
- Copy
- Motion Graphics
- Audio Direction
- Clearcast Management & Delivery
TV & Digital Outputs
Proof that with the right edit, existing content can deliver major impact!
Rather than starting from scratch, we saw an opportunity to make the client’s existing content work harder. Through a creative re-edit, we also brought the Hobbledown Heath logo to life through custom animation, elevating the production value even further adding a touch of AI to add rustling leaves and CG sparkling characters that wander through the lettering to mirror the park’s playful charm. We transformed the rushes into a vibrant, story-led advert that captures the wild, unexpected and wonderfully immersive spirit of the park.
To create a warm, rich and inviting tone, we partnered with voiceover artist Kimberley Parker, whose natural, engaging delivery brings the world of Hobbledown Heath to life. Her narration takes viewers on a journey through the park’s experiences, building a sense of excitement and discovery while keeping the story easy to follow. Most importantly, the voiceover brings everything back to the heart of the campaign: creating magical moments and unforgettable memories together as a family.
Making TV Clearance Simple
From start to finish, clear communication was key. TV compliance, clearance and delivery were all seamlessly managed in-house by our incredible production team, keeping the process smooth, straightforward and direct between the client and FOTW. With everything managed under one roof, we could move quickly, solve challenges as they came up and make sure the final film stayed true to the original brief, while meeting all the requirements for a successful TV launch.
The finished campaign is packed with adventure, big energy and plenty for families to get stuck into. Bright, playful and feel-good, it captures the spirit of Hobbledown Heath while giving families a reason to put it on their summer plans. And with its first-ever TV campaign successfully on air, it was a brilliant example of how existing content can be creatively reimagined to deliver something fresh, impactful and ready for a much bigger audience.
Bright, playful, feel-good work like this is always a joy to make, especially when we can help a brilliant client take that first step into TV.
