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Nov 25, 2022 / Here’s How to Write a Good TV Commercial Script (With Steps)

Here’s How to Write a Good TV Commercial Script (With Steps)

Contrary to what you might believe, writing a TV commercial script is quite different compared to your typical screenwriting script

Nov 24, 2022 / How to Measure TV Ads Reach & Effectiveness

How to Measure TV Ads Reach & Effectiveness

Look, we all know that TV advertising is still an effective marketing tool — the numbers don’t lie! Despite the

Oct 24, 2022 / 5 radio ad campaign examples that you can use today

5 radio ad campaign examples that you can use today

Although one might believe that radio is becoming obsolete thanks to “radio killer” streaming services like Spotify and Apple Music,

Oct 20, 2022 / 5 great social video strategies in 2022

5 great social video strategies in 2022

Ask any marketing agency or team from about 15 years ago, and neither of them would have told you that

Sep 21, 2022 / What are the average radio advertising costs for UK and USA

What are the average radio advertising costs for UK and USA

You could be forgiven for believing that traditional radio is no longer relevant, considering the abundance of advertising choices available

Sep 16, 2022 / 10 Social Video Marketing Ideas to Boost Your Business in 2022

10 Social Video Marketing Ideas to Boost Your Business in 2022

The jury is out – video content is taking over. From the priority shift of Instagram from photo content to

Sep 13, 2022 / Maximise your advertising budget using CGI content

Maximise your advertising budget using CGI content

Right now, marketing budgets are tighter than ever, but that doesn’t mean you have to sacrifice your creative. CGI is

Sep 12, 2022 / VFX meaning: In-depth explanation and VFX advertising examples

VFX meaning: In-depth explanation and VFX advertising examples

Whether you’re an avid cinema-goer or a massive fan of TV shows, you would have probably heard of the term

Sep 5, 2022 / The Best Examples of TV Advertising

The Best Examples of TV Advertising

TV advertising remains one of the most powerful tools a marketer can wield. Throughout the years, some of those TV

Aug 25, 2022 / What Is DRTV?

What Is DRTV?

TV advertising has changed rather drastically over the last decade as it continues to fight to maintain its dominance in

Aug 24, 2022 / Why brands must shift gears with their marketing

Why brands must shift gears with their marketing

Agility has been a buzzword since before the pandemic, but now more than ever brands need to be thinking about

Aug 19, 2022 / How Much Do TV Ads Cost in 2022

How Much Do TV Ads Cost in 2022

The data is in. TV advertising in 2022 is still as powerful as ever, thanks to TV’s unique ability to

Aug 4, 2022 / Television Clearance in the UK

Television Clearance in the UK

Although it doesn’t tend to be something most people think of, advertisements in the UK go through a rather strict

Aug 3, 2022 / What Is Addressable TV?

What Is Addressable TV?

With the rise in cable-cutting over the last decade or so, television has had to adapt to the changing landscape

Jul 24, 2022 / Every TV Advertisement Term You Should Know

Every TV Advertisement Term You Should Know

TV advertising is crucial in terms of reaching the general public as it has a large audience base. According to

Jul 22, 2022 / Trends in TV Advertising for 2022

Trends in TV Advertising for 2022

It would appear that advertising on television is not even close to reaching the end of its natural lifespan. Traditional

Jul 21, 2022 / Is your business ready for hyper-growth?

Is your business ready for hyper-growth?

When businesses first start their growth journey, they are focussed on customer acquisition. In recent times, particularly with digital native

Jul 13, 2022 / The Different Types of TV Ads Explained

The Different Types of TV Ads Explained

Since the launch of the world’s first TV advertisement in 1941, television is one of the oldest platforms for advertising

Jul 8, 2022 / Is TV advertising working in 2022?

Is TV advertising working in 2022?

Over the last decade, the growth of the internet has boomed to greater heights. Because of this, businesses now have

Jun 27, 2022 / What Makes a Good TV Commercial

What Makes a Good TV Commercial

Television commercials in essence are these: a company has between 30 and 60 seconds to sell the viewer their product

Jun 16, 2022 / Forget the digital age – It’s more like the Goldfish age!

Forget the digital age – It’s more like the Goldfish age!

The bottom line? You need creative brand assets more than ever. Logos, strap lines, jingles, brand language – they’re all

May 17, 2022 / Netflix’s need for revenue could lead to Stranger Things!

Netflix’s need for revenue could lead to Stranger Things!

Unless you’ve been living under a marketing rock, you’ll have seen that Netflix recently announced its first subscriber loss in

Apr 21, 2022 / Targeted, flexible and agile: How TV advertising has evolved

Targeted, flexible and agile: How TV advertising has evolved

Digital marketing is traditionally seen as more targeted, agile and flexible. TV is exciting, emotional and engaging. Nothing can build

Apr 8, 2022 / Taking MrQ from A to ZING

Taking MrQ from A to ZING

FOTW helps to launch MrQ’s new brand with a fully integrated creative campaign FOTW are no strangers to helping businesses

Mar 23, 2022 / 5 ways to beat the TV ad price inflation

5 ways to beat the TV ad price inflation

This article was written by Fall Off The Wall TV ad prices are rising – or as The Drum reported,

Mar 2, 2022 / A formula for marketing triumph

A formula for marketing triumph

This article was written by Fall Off The Wall Marketing budgets are being squeezed more than ever. So, what’s new?

Feb 3, 2022 / How you can make your brand ZING in 2022

How you can make your brand ZING in 2022

This article was written by Fall Off The Wall Markets have been disrupted, consumer behavior has changed, and marketing channels

Feb 3, 2022 / How all-screen advertising can take your brand to the next level

How all-screen advertising can take your brand to the next level

This article was written by Fall Off The Wall The number of marketing channels being utilised by brands has grown

Feb 1, 2022 / Case Study – Sky Betting and Gaming

Case Study – Sky Betting and Gaming

What was the background behind the project? FOTW were creative partner to Sky Betting and Gaming (SBG), playing a key

Feb 1, 2022 / A Reel Show off!

A Reel Show off!

This article was written by Zoë Bishop Creative @ FOTW A Reel Show off! When it comes to showreels there’s

Dec 13, 2021 / FOTW Christmas ad review 2021

FOTW Christmas ad review 2021

This article was written by Zoë Bishop, Creative @ FOTW Ahhhhhh Christmas!!…a time for top-notch celebration, consuming of every kind

Jul 26, 2021 / Behind the [screens] #13

Behind the [screens] #13

Welcome to the thirteenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Jun 29, 2021 / FOTW In the Works #5

FOTW In the Works #5

Feeling saucy When choosing our extracurricular ‘playtime pieces’, we try to always do something we’ve not done before. Whether that’s in technique, aesthetic, genre or software, exploring

Jun 23, 2021 / FOTW is now Cyber Essentials Certified!

FOTW is now Cyber Essentials Certified!

We are very delighted to announce that we are now Cyber Essentials Certified as of June 2021! Cyber attacks by

Jun 11, 2021 / FOTW In the Works #4

FOTW In the Works #4

This article was written by Zoë Bishop Creative human @ FOTW Mix it up! With lockdown gradually lifting we’re all

Jun 9, 2021 / Behind the [screens] #12

Behind the [screens] #12

Welcome to the twelve part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

May 21, 2021 / FOTW In the Works #3

FOTW In the Works #3

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Well Groomed Beast NO RETREAT, NO SURRENDER! This is

May 17, 2021 / Behind the [screens] #11

Behind the [screens] #11

Welcome to the eleventh part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Apr 9, 2021 / Unreal

Unreal

This article was written by: Zoë Bishop Mid-Weight Creative @ FOTW & Mark Wingell Lead Motion Designer @ FOTW All

Mar 18, 2021 / What makes a good DRTV ad?

What makes a good DRTV ad?

Here at FOTW, we been specialising in direct response TV ads for over 15 years that drive action – whether

Mar 17, 2021 / Behind the [screens] #10

Behind the [screens] #10

Welcome to the tenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Mar 4, 2021 / FOTW In the Works #2

FOTW In the Works #2

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Watch Out! It’s time for our next ‘In the

Feb 18, 2021 / Behind the [screens] #9

Behind the [screens] #9

Welcome to the ninth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Feb 16, 2021 / Why TV marketing is still relevant in 2021

Why TV marketing is still relevant in 2021

With a plethora of digital marketing channels available and more popping up all the time, it can be easy to

Jan 27, 2021 / FOTW In the Works

FOTW In the Works

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Stop. Render Time! Very little gets our creative studio

Jan 22, 2021 / What is DRTV and why it should be part of your brand’s marketing plan

What is DRTV and why it should be part of your brand’s marketing plan

We understand the importance for you as a brand to squeeze every possible penny out of your advertising, and more

Jan 20, 2021 / Behind the [screens] #8

Behind the [screens] #8

Welcome to the eighth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Jan 11, 2021 / Filming in a Pandemic

Filming in a Pandemic

This article was written by Charlotte Morgan. Mid-Weight Producer @ FOTW How do you make sure you’re running a Covid

Dec 22, 2020 / It’s that time of year again!

It’s that time of year again!

This article was written by Marlon Griffin, Creative Director @ FOTW The goose is getting fat, jack frost is knocking

Dec 16, 2020 / Top Tips from FOTW’s Queen of Christmas!!

Top Tips from FOTW’s Queen of Christmas!!

This article was written by Laice Gregory Lead producer @ FOTW Holy Moly!! Can you believe it’s December already!! Eh???!!

Dec 1, 2020 / Behind the [screens] #7

Behind the [screens] #7

Welcome to the Seventh part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Nov 27, 2020 / How Technology has helped us with Remote Working

How Technology has helped us with Remote Working

This article was written by Alex Campkin. Information Technology Manager @ FOTW The Challenge Like most companies in the UK

Nov 4, 2020 / Behind the [screens] #6

Behind the [screens] #6

Welcome to the sixth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Oct 29, 2020 / The rise of ‘second screening’: integrating TV advertising with your other digital channels

The rise of ‘second screening’: integrating TV advertising with your other digital channels

The rise of second-screening According to data from Thinkbox, around 75% of us are second screening for around 40 minutes

Oct 15, 2020 / TOP tips for a smooth Clearcast approval at Christmas

TOP tips for a smooth Clearcast approval at Christmas

This article was written by Laice Gregory. Lead Producer @ FOTW As the seasons change the need and want to

Oct 2, 2020 / Get the most out of your next TV campaign using Direct Response

Get the most out of your next TV campaign using Direct Response

Let’s face it, there’s a staggering number of ways to engage with our customers at the moment. As content becomes

Sep 24, 2020 / Behind the [screens] #5

Behind the [screens] #5

Welcome to the fifth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Sep 23, 2020 / How do we feature your favourite film characters in our TV ads?

How do we feature your favourite film characters in our TV ads?

This article was written by Matt Lewis. Lead Creative @ FOTW In this article we explain the secrets behind how

Sep 4, 2020 / Behind the [screens] #4

Behind the [screens] #4

Welcome to the fourth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Aug 14, 2020 / Behind the [screens] #3

Behind the [screens] #3

Welcome to the third part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Aug 1, 2020 / Behind the [screens] #2

Behind the [screens] #2

Welcome to the second part in a series of ‘Behind the [screens]’. An intro to our super talented team here

Jul 13, 2020 / Behind the [screens]

Behind the [screens]

Welcome to the first in a series of ‘Behind the [screens]’. An intro to our super talented team here @FOTW

Jul 6, 2020 / FOTW Presents: TV AMPLIFIED Webinar

FOTW Presents: TV AMPLIFIED Webinar

Our latest webinar discussed how TV is now more accessible than ever and how some of the latest technological advancements

Jun 21, 2020 / Producing from home in a pandemic

Producing from home in a pandemic

Laice Gregory Lead producer @FOTW Whether you’re permanent, a freelancer, new to the industry or a well-oiled machine, Covid-19 has

Apr 24, 2020 / Creating a CG Environment for Sky Vegas

Creating a CG Environment for Sky Vegas

Ever wondered what goes into making a fully CG room? Our Senior Nuke Artist and VFX supervisor, Jason shares his

Apr 22, 2020 / The Landscape of Online Gaming Ads on TV

The Landscape of Online Gaming Ads on TV

Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years

Apr 18, 2020 / 5 Top Tips for Compliance in Online Gaming TV Advertising

5 Top Tips for Compliance in Online Gaming TV Advertising

FOTW are a Direct Response (DRTV) Creative Agency and we have worked in the online gaming industry for over 10

Apr 15, 2020 / Crafting the Cut-through in the World of Advertising

Crafting the Cut-through in the World of Advertising

Creative Director at FOTW Marlon Griffin talks through his 5 top tips for crafting the cut-through in the world of

Apr 1, 2020 / Putting Trust in Your Creative Communications

Putting Trust in Your Creative Communications

Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years

Mar 22, 2020 / Case Study – Anti Bullying Week Animation

Case Study – Anti Bullying Week Animation

You were there when… The creative team at FOTW set to work on creating an emotionally engaging animation to help

Feb 24, 2020 / Balancing Brand and Performance in Advertising

Balancing Brand and Performance in Advertising

At our most recent event, we discussed the importance of balancing both brand and performance marketing. Orlando Wood, Chief Innovation

Feb 22, 2020 / Case Study – Creating a Fully CG F1 Car

Case Study – Creating a Fully CG F1 Car

Our 3d designer Chris talks about his inspiration behind making a photo real F1 car, finding the right kind of

Jan 20, 2020 / 5 Tips for a Successful Agency Partnership

5 Tips for a Successful Agency Partnership

Crafting a Successful Agency Partnership All businesses want to drive the right response – and this involves exciting the customer

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