TV Advert Compliance and Delivery
If you’re planning a TV advert in the UK, you need to make sure it will be complaint with the regulations and codes of advertising. These are administered by the Advertising Standards Authority (ASA), who have the power to remove any advert from broadcast if it breaches their codes.
Most TV networks will subscribe to a service called Clearcast, which interprets the guidelines set by the ASA and checks scripts and adverts for compliance. Clearcast will need to approve your advert for it to be aired. With almost 20 years of Clearcast experience, we’ll work to get you on screen as quickly and smoothly as possible.
20 years of Clearcast experience
We have the know how to get you on screen as quickly and as smoothly as possible, with almost 20 years of Clearcast experience.
Whether we’re working on your project from scratch, or you would like us to clear an advert written or produced elsewhere, we’re trained and qualified to offer advice on your scripts and substantiation in order to back up your claims. We upload scripts/clocks daily and are well aware of the rules and regulations set out in the BCAP and CAP codes (the UK Codes of Advertising).
Once Clearcast have approved your clock, with our delivery partners at Adstream we can deliver your ad to any station globally. This includes our in-house quality control, management of the upload and delivery to channels.
ASA, Clearcast and Delivery Services
Advice and research for claims
We have 20 years of Clearcast experience, and able to share this knowledge gained to provide advice for your claims. We can work closely with your legal and compliance teams to agree substantiations.
Clearcast management for scripts, rough edits (pre-vis and rough cuts)
Our team are well trained and qualified to offer advice on scripting and substantiation in order to back up your advertising claims. We upload scripts / rough edits and clocks daily and are well informed of the rules and regulations set out in the BCAP and CAP codes (the UK Codes of Advertising).
Delivery to channel
Once Clearcast have approved your clock, we can deliver your ad to any station using Adstream. This will include an in-house quality check of your clock for upload to Adstream, management of the order, and copy instructions via Caria or directly with channels. We’ll also copy chase with channels to confirm your clocks have been received and are playing out on the relevant channels.
Our ASA and Clearcast Campaigns
Supporting your content journey
We can provide an end-to-end solution that delivers the strongest end result. This can be tailored to include a range of aspects, from research and insight through to creative strategy, communications strategy, campaign planning, delivery and optimisation. We’ll work with you to shape this accordingly.