Hero Hero

From first steps in DRTV, to big strides in Brand Response!

MrQ is a gutsy independent online casino, who approached FOTW with the desire to advertise on TV for the first time. With a solid background in purely online marketing, moving into TV and Radio was a big step for them – Initially engaging with our partner STA.tv who specialise in helping get new to TV brands on air, they knew FOTW have a great wealth of experience working within the betting & gaming so brought the exciting project to us and the rest was history! It paid dividends and a just few months later t MrQ wished to ‘go large’ with a full live action BRTV campaign! Within 6 months FOTW has helped take a brand with zero TV exposure - from Direct Response to Brand Response, as they discovered the huge benefits it & ROI it gave them.

Project

The online casino you’ve never heard of!

With an initial entry level budget, MrQ approached FOTW to craft a DRTV advert to get the word out. They were happy to highlight the fact that they were not that well known, yet! So, with a little self-mocking we introduced the TV audience to the ‘no nonsense casino, you’ve never heard of!’

Straight out of the gates we get the viewer to question the brand – MrQ? Mr who? And in a slight tongue-in-cheek way, that’s where we begin to land all the obvious things you’d expect from an online casino. But we also let the viewers know that this lot are doing it with a decent Trust Pilot rating to boot! Nice.

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No Nonsense!

With bold 3D visuals popping and being so vibrant, we wanted a contrasting voice to really stand out. So, we found the perfect VO yin to our visual yang in Mr Joe Wilkinson. Known for his unphased attitude and incredible laid back-ness, Joe brings the superb comic timing and a very dry sense of humour. Perfectly encapsulating the brand tone and calm attitude, for MrQ’s first TV endeavour. And Joe’s unmistakable style worked brilliantly for MrQ’s digital audio campaign too.

 

From DRTV TO BRTV.

With the great success of their first Direct Response TV venture, MrQ were excited to push the All Screen TV & digital approach even further. With a spanking new Brand visual identity, MrQ were ready for more! Wanting to grow their brand even further, we set to work on creative strategy for their first Brand Response campaign. The focus being on further strengthening their brand awareness, whilst be honest about playing at an online casino.

 

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Services

  • Creative
  • Storyboarding
  • Copy/Scripting
  • Live Action Production
  • Pre- & Post-Production
  • CGI Animation/Asset Creation
  • Clearcast Management & Delivery

TV & Social deliverables

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“You win some, you lose some”

Mr Q wanted to get known & spread the word. Unlike competitors, MrQ have a no-nonsense attitude, they don’t hide away from the fact that playing at an online casino is not all about winning, but having a bit of fun. Yes, there are players who win big, but there is also a good chance they may lose. With a positive attitude, MrQ wanted to be honest about this. They wanted to communicate it’s the fun in playing, it’s the entertainment that counts. This gave us a great jumping off point to develop our creative strategy. To create a direct connection with our viewers, we wanted to introduce a new Brand ambassador, someone who would be able to talk to us at home. Taking a comedic and light-hearted tone, we created a quirky, calm & collected gentleman who gets to show off his skills with limited success! Set in a minimalist MrQ themed environment our hero has a good go at various challenges from a prize grabbing claw, to basketball hoops to axe throwing! He doesn’t always nail it – but he’s ok with that… because he’s there for the fun of it – This all builds to the key proposition- “You win some, you lose some!”  And we wouldn’t be doing all the hard work justice if we didn’t also create some lovely digital videos too, forming a multi-channel campaign and really getting noticed! To maximise brand awareness, we developed social ads that sit alongside the creative perfectly. With some word wizardry, we tailored the core creative idea to work on multiple platforms, making the ‘all screen’ approach both cost and production effective.

 

With the excellent collaboration of High Stakes Films and the comedy directing duo of That Jam, our wonderful idea sprang to life. With an added sprinkling of sound design from Sounds Good Studios this ad is definitely a winner!

 

YOU WIN SOME, YOU LOSE SOME… BUT WITH EXTRA ZING WE THINK IT’S A WINNER.

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