​Creating the big idea to increase brand affinity in Sky Bingo.

The Sky Bingo Moment

Sky Bingo is an online betting platform that provides people with a host of exctiting oppotunites through regular reward-led surpises.

The brief

To bring to life the everyday excitement that Sky Bingo offers in a TV, digital and social campaign that will last for 18 months.

The BIG idea

Our killer insights into the audience allowed us to focus the creatives on bringing to life the everyday situations people are in when they play bingo. By creating a home environment we were able to introduce characters our audience could relate to, with the purple powder burst making the campaign ownable for the brand.

The response

“New players increased by 65% following the campaign launch.” Matthew Hitchcock – Head of Creative Operations.

Production breakdown

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