Creating the big idea to increase brand affinity in Sky Bingo.
The Sky Bingo Moment
Sky Bingo is an online betting platform that provides people with a host of exciting opportunities through regular reward-led surprises.
In a competitive market, we needed to increase brand affinity by bringing to life the everyday excitement that Sky Bingo offers in a TV, digital and social campaign that will last for 18 months.
The BIG idea
A deep dive into the audience highlighted that people wanted to upgrade their everyday excitement, which allowed us to focus the creatives on bringing to life the everyday situations people are in when they play bingo. The audience profile allowed us to cast everyday family and friends within a familiar homely setting. The visual powder burst, coupled with the cheeky voiceover of Rylan Clark-Neal, made this campaign ownable for the brand.
“New players increased by 65% following the campaign launch.” Matthew Hitchcock – Head of Creative Operations.