120% increase in web visits since going live on TV
With a reputation for delivering an unparalleled luxury spa experience, Seaham Hall offers the perfect retreat for those seeking relaxation and indulgence. Nestled on the northeast coast of England, this five-star destination provides a sanctuary of serenity, complete with world-class spa treatments and exquisite hospitality. To further elevate their brand presence and drive bookings, Seaham Hall and their media partner Piqniq engaged with Fall Off The Wall to craft a visually compelling Black Friday campaign. It needed to capture the essence of understated luxury while inspiring potential guests to buy gift vouchers offering 30% off.
SERVICES
- Creative
- Storyboarding
- Copy
- Motion Graphics
- Audio Direction
- Clearcast Management & Delivery
TV & Radio OUTPUTS
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Outputs TV: 1
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Outputs Radio:
1
Elevating Seaham Hall’s Brand Presence
Seaham Hall challenged Fall Off The Wall to create a sophisticated yet impactful campaign that would elevate brand awareness, drive traffic to its website, and encourage voucher purchases. With this goal in mind, we crafted a visually immersive narrative designed to deeply connect with viewers and listeners across TV and radio, inviting them to escape the everyday and lose themselves in the serene, indulgent world of Seaham Hall.
Where Tranquility Takes Center Stage
Our campaign frames Seaham Hall as the ultimate sanctuary for relaxation, rejuvenation, and escape. Our Black Friday TV Campaign was a 30-second spot, showcasing moments of calm, interwoven with glimpses of luxurious spa treatments, tranquil pools, and its stunning coastal landscape. Subtle typography and refined graphics complemented the visuals, letting Seaham Hall’s natural beauty speak for itself. Multiple airings during “I’m A Celebrity” ensured larger audiences and although a complete contrast to Seaham’s luxury setting this was a premium positioning.
Warm, inviting northern female voice-over carried the same sophisticated tone for our 30-second radio advert, perfectly balancing emotion and elegance. This audio activity complemented the media approach ensuring a multi-touchpoint reach, which maximised audience engagement.
Crafting Elegance with Precision
With a carefully managed budget, every element of the campaign was closely considered, using Seaham Hall’s existing footage we curated each frame to evoke elegance, delivering an exceptional return on ad spend in its first 3 months on TV and radio and web visits increased by 120%.
We delivered a campaign that deeply resonated with Seaham Hall’s audience while maintaining the brand’s signature of sophistication.
