Project

MRQ CONTINUES WITH THEIR HYPER-GROWTH JOURNEY WITH THE help OF TV. MARKET SHARE INCREASED From 0.3% to over 10% in 2 years!

FOTW helped MrQ develop their brand to launch their first Direct Response TV campaign, and within 6 months, their first brand campaign. As a digital-centric brand, MrQ quickly discovered the power of TV and so did their monthly investment, which increased by ten times within the first six months. It was clear to see the impacts from TV both on a brand and business performance perspective. Since the launch of a new-to-tv subscription back in August 2021, MrQ has now seen their share of TV ratings increase from 0.3% to now over 10% two years later. They now find themselves competing with the other big gaming brands, now on the big stage. Find out more below is how we helped MrQ make the jump onto TV.

NEW TO TV

£45,000

Our entry level package designed for fast, response driven impact.
Prices may vary, exclusive of VAT
8 - 10 weeks turnaround
  • 2 Creative animated ideas
  • 2 rounds of illustrated storyboard
  • 2 rounds of pre-vis (black and white animation)
  • 2 rounds of rough cut (in colour and added animation)
  • 2D/3D motion asset design, graphics and post-production
  • Includes music and voiceover recommendations.
  • 2 hours audio production, recording and mixing.
  • Production and compliance management
  • Quality control of all outputs
  • Delivery to channel
Deliverables
  • 1 x 20" TV advert
  • 4 x digital assets
EXCLUDES:
Voiceover / Talent usage
& Music licence

BRAND FOCUS TV

£100,000

Our mid-range option creating a story that packs a little more punch.
Prices may vary, exclusive of VAT
9 - 12 weeks turnaround
  • 3 Creative animated ideas
  • 2 rounds of illustrated storyboard
  • 2 rounds of pre-vis (black and white animation)
  • 2 rounds of rough cut (in colour and added animation)
  • 2D/3D motion asset design, graphics and post-production
  • Includes music and voiceover recommendations.
  • 3 hours audio production, recording and mixing
  • Production and compliance management
  • Quality control of all outputs
  • Delivery to channel
Deliverables
  • 1 x 30" TV advert
  • 1 x 6” YouTube advert
  • 4 x digital assets
EXCLUDES:
Voiceover / Talent usage
& Music licence

ALWAYS-ON

£250,000

Our top level package. Test & Learn creative optimisation content designed for an always on approach.
Prices may vary, exclusive of VAT
12 - 16 weeks turnaround
  • 3 Creative animated ideas and designs testing different messaging
  • 2 rounds of illustrated storyboard (10-12 frames)
  • 2 rounds of pre-vis (black and white animation)
  • 2 rounds of rough cut (in colour and added animation)
  • 2D/3D motion asset design, graphics, and post-production
  • Includes music and voiceover research.
  • 4 hours audio production, recording and mixing.
  • Production management
  • Compliance management
  • Quality control of all outputs
  • Delivery to channel
Deliverables
  • 2 x 30" TV advert
  • 1 x 10 social advert
  • 1 x 6” YouTube advert
  • 4 x digital assets
EXCLUDES:
Voiceover / Talent usage
& Music licence

MrQ continues on their hyper-growth journey into TV and beyond 

MrQ is a gutsy independent online casino, who approached Fall Of The Wall (FOTW) with the desire to advertise on TV for the first time. With a solid background in purely online marketing, moving into TV and Radio was a big step for them.

 

FOTW guided MrQ through their 2 year TV journey and as we continue to raise MrQ’s brand awareness; championing their ‘You win some and you lose some’ campaign we also continue to drive a web response and build on their no nonsense attitude through social ads and brand assets creating an ALL-SCREEN approach. Read more in the case study here.

WHAT VALUE
CAN FOTW
BRING?

Over 20 years experience

As campaign’s magazines top 100 (no 51) TV advertising & creative production agency with over 20 years of industry experience, we’ve learned that one size does not fit all. We’ve created ads and campaigns for companies of all sizes such as cinch, Sky, Samsung, Grosvenor Casinos, Explore Worldwide, Kit & Kin and Sky Betting & Gaming.

Fast Delivery without compromising quality

As a nimble Creative & Production agency our experienced in-house team of experts can deliver high quality creative and CGI assets to tight deadlines without compromising quality.

Agile, efficient & collaborative

Full Creative We’ll create, make and deliver a selection of brilliant concepts and craft them from storyboard to final delivery!
Collaborative Got an idea?  We can work together to craft that creative masterpiece.
Production Already created a storyboard? We can help bring it to life through the magic of CGI and motion design.

Creating assets to supercharge your brand

By creating bespoke campaign assets we can repurpose them for your creative executions across screens all shapes & sizes, adding greater value, consistency and efficiency to any project whilst keeping all your campaign needs in one safe pair of hands.

Our modular ways of working

We have an epic modular approach to building adverts, so that they can be easily re-versioned and developed with new messages, offers and deals, offering more value and longevity with the same high level of creative production every time.