The most common TV advertising FAQs answered

Sep 12, 2023 / Tips and Advice / FOTW

What is Connected TV advertising (CTV)?

Connected TV (CTV) advertising refers to video ads that are delivered via a streaming service during a movie, TV show or other video content. CTV ads are typically viewed on devices such as smart TVs or smart mobile phones, while connected to the internet. 

What is linear TV advertising? 

Linear TV advertising refers to ads that are delivered at a particular time, on a particular channel, as part of linear TV programming. Linear TV is the broadcasting style that traditional television programming has used for years.

What is the advantage of broadcast TV advertising? 

  1. Audience reach and engagement — TV advertising lets you reach specific demographics and geographic areas to ensure the right audience is messaged. 
  2. Viewers visualise your brand — With the right frequency, TV audiences resonate with your message for significant impact. This allows viewers to visualise your brand in the future. 
  3. High credibility — Unlike other channels, a single TV ad will end up reaching a larger audience. Consumers usually trust television more than other media, so the investment is justified.
  4. TV and digital work hand-in-hand — Both advertisers and TV broadcasters will continue to use TV to push viewers to engage with more in-depth content online. This helps nurture the relationship with the consumer and create brand loyalty.

How do you measure TV advertising?

You might not know this, but measuring the effectiveness of your TV advertising campaign begins even before your TV ad first airs. This is mainly because regardless of the type of TV ad you’re broadcasting — whether you’re planning to use the more traditional Linear TV or, the more modern OTT — you need to first make sure that you’ve outlined a metrics baseline. From there, the steps to obtaining the right information to measure the effectiveness of your TV ad differs. 

What is motion design?

Motion design is a discipline that applies graphic design principles to filmmaking and video production through the use of animation and VFX (visual effects). Examples include films, videos, animated text plus web-based animations and apps.  

What is CGI animation?

CGI (computer-generated imagery) is a subcategory of VFX (visual effects). It refers to scenes, effects and images created with computer software. CGI can be static or dynamic, 2D or 3D and used in either subtle or obvious ways.

How does CGI animation work? 

CGI animation is created using algorithms to build multifaceted fractal patterns in a computer. These patterns are then shifted, moulded and shaped to resemble whatever image the animator is trying to create. There are a series of steps, both creative and technical, involved in creating CGI animation.

How much does CGI advertising cost? 

CGI is a cost-effective way to create exciting advertising content featuring your products, allowing photo-realistic, accurate visuals to be created. At FOTW, we’re able to build, light, texture and animate in our in-house studio to make the unfilmable, filmable. 

If you’re interested in chatting about the potential that CGI advertising could have for your brand, email us at 

What is DRTV?

Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the advertising through a specific call to action (CTA). This is a form of direct response marketing. Examples of CTAs on DRTV ads could be to call a number, visit a website or scan a QR code that pops up on the screen during the commercial. 

What is VFX (Visual Effects)?

Visual effects (VFX) is a term used to describe imagery created, manipulated or enhanced for any film or other moving media that doesn’t take place during live-action shooting. VFX often involves the integration between actual footage and this manipulated imagery to create realistic-looking environments. 

How much does radio advertising cost? 

Similar to calculating the cost of TV ads, radio advertising slots are typically sold on a cost per thousand (CPM) basis. This means that companies typically get charged a set amount of pounds to reach 1,000 listeners – which can vary greatly from station to station. 

It has been projected that companies may anticipate spending anywhere from £250 to £1,000 on weekly radio advertising in the UK. Companies who wish to advertise on American radio could expect to pay anywhere between $200 and $5000 per week, which is approximately £180 to £4400. These figures are based on the average.

If you’re interested in chatting about the potential that radio advertising could have for your brand, email us at  

How effective is radio advertising? 

Radio advertising will help increase your brand awareness to consumers hearing your advertisement multiple times throughout the week. Many people might hear your advertisement on the radio and subconsciously begin to transmit your brand into their memory. Then, when they are selecting a company to do business with, they are most likely to choose your company simply due to brand awareness and recognition. 

If you’re interested in chatting about the potential that radio advertising could have for your brand, email us at