Picking the right TV ad agency is a big decision for any brand looking to make a splash on TV. The right agency can boost your message, grab attention, and increase sales. But with so many choices out there, how do you pick the one that’s right for you?
Teaming up with a pro agency not only guarantees you get the best possible ads, but can also help keep you on track with your budget – important if you’re new to the game and want to avoid overspend on media placement or hiring the wrong talent.
Here’s what to keep in mind when looking for the perfect TV ad agency for your brand.
LOOKING FOR A CG CREATIVE PRODUCTION AGENCY?We’re a full-service CG creative production agency based near London, and our core aim is to maximise brand IMPACT: engaging with audiences, driving sales, and building more fans for your brand. If you’re looking to bring a big idea to TV, radio, social or digital, we’d love to have a chat!
|
A TV ad agency handles the entire process of creating a television ad, from concept to final delivery. Their team will probably include creatives, producers, editors, and post-production specialists who bring your story to life.
Their core responsibility is turning a client’s marketing goals and brand identity into a visually compelling ad that connects with the target audience. This process involves scriptwriting, storyboarding, animation or filming, editing, and substantiating claims for approval for TV broadcast.
Top-tier TV ad companies offer technical skills, as well as an understanding of industry trends, regulations, and best practices. Their expertise ensures campaigns are both creative and strategically sound, aligning with market standards to deliver maximum impact.
If you want a full-service TV partner, you’ll need to do some research. Services can vary greatly between agencies. Be sure to look at the depth and range of their offerings before committing to a collaboration.
Here at Fall Off The Wall, we’re recognised as one of Campaign magazine’s top 100 TV advertising and creative production agencies, offering full service video production. From TV to social, digital, OOH, radio, and more, our in-house team works from a creative brief through to channel delivery, ensuring brand consistency, optimal value, and efficiency across every channel.
Before you reach out to TV ad agencies, make sure you’ve got a clear idea of what you want to achieve. TV ads aren’t cheap but don’t have to be crazily expensive either if you are clear on your goals and you and your stakeholders align on what you need from the agency. Make sure you know exactly what you’re hoping to get out of your investment before getting started.
Are you looking to drive product sales, increase brand awareness, or expand your marketing reach? Knowing your main priorities will help keep your campaign on track and efficient. Think about whether you’re launching a new product or service, diving into new channels, or just strengthening your existing strategy. Clear goals will help you avoid wasting money and missing out on key opportunities.
Having a clear idea of what you want to achieve helps narrow down your agency options. For brand-building, look for an agency that’s worked with big names or has experience with celebrity endorsements. If you’re focused on driving immediate sales, go for one with a solid background in direct response ads. Some agencies do both, specialising in performance-driven TV.
By setting clear goals from the start, you ensure better alignment with your agency, make planning smoother, and increase the chances of your campaign hitting the mark. When you and your agency are on the same page, you’ll see stronger engagement, higher conversions, and real results.
When picking a TV ad agency, one of the first things you should check out is their experience. A solid track record of successful campaigns shows they know how to deliver results. Case studies and testimonials can give you a sneak peek at what they’ve done and how happy their clients are.
To judge their creative ability, dive into their past work. Ask yourself:
If an agency consistently delivers memorable, inventive ads, they’re more likely to create something that makes your brand pop.
A beautiful portfolio isn’t everything though – make sure you dig into their specialities. Some agencies at cinematic, story-driven ads, while others might be masters of performance-driven spots.
You’ll also want to make sure they’ve worked with brands like yours or have experience in your industry. An agency that gets your market and audience will be better at crafting messages that hit home.
At FOTW, we have over 20 years experience managing projects from start to finish, from the idea, storyboarding and style frames to shooting, voice-overs and post production. Have a look at our greatest hits for brands like Sky, Samsung, Mr Q and Kit & Kin.
A solid strategy is the backbone of any successful TV ad campaign. The right agency will dig deep into your brand, goals, and audience to build a customised plan. A smart, data-driven strategy that uses audience insights and viewing habits can take your campaign to the next level.
Execution also makes all the difference. Take a close look at the agency’s production capabilities. Do they have top-notch equipment, cutting-edge software, and smooth post-production processes? Strong technical resources ensure your ad looks polished and professional.
Your TV ad needs to connect with digital media for maximum impact. The best agencies get this and know how to create campaigns that work across both TV and digital platforms. A seamless cross-channel strategy ensures your messaging stays consistent, helping you reach your audience everywhere they spend time.
This could mean extending your TV ads to social media like Instagram or TikTok, YouTube, or even programmatic advertising. By integrating these channels, your campaign can engage people wherever they are online, amplifying your reach and strengthening your brand’s presence.
Our all-screen approach means our TV ad campaigns work seamlessly across channels. We create suites of campaign assets that can be repurposed for bespoke creative executions across social media, digital and more.
The media landscape is always changing, and your TV advertising agency needs to be just as flexible. Whether it’s keeping up with market shifts, new technology, or changes in consumer behavior, a good agency should be able to pivot quickly to keep your campaign effective and relevant. Look for an agency that stays ahead of industry trends and proactively suggests changes when needed.
For example, maybe your focus is on acquiring new customers, but you also want to maintain a strong brand presence. Or perhaps you’ve already got creative assets ready but need a full-service agency for the rest. A strong agency will take the time to understand your unique goals, customers, and brand, and then tailor their services to meet those needs.
At FOTW, we have a tried and tested modular approach to building adverts, so that they can be easily re-versioned and developed with new messages, offers and deals, offering more value and longevity with the same high level of creative production every time.
A successful partnership with your TV advertising agency is all about clear communication and teamwork. From the first concept to the final ad, they should be with you every step of the way – responsive, open to feedback, and committed to bringing your vision to life. Regular check-ins, updates, and a transparent workflow are essential to keeping the project on track and ensuring a smooth collaboration.
The first call with an agency tells you a lot about their communication style and potential for collaboration. Ask questions to see if you’re on the same wavelength. If you’re thinking about a full-service agency, you’ll likely spend a lot of time working closely with their team, so it’s important that you’re comfortable with their vibe and approach.
Budget management is key when it comes to TV advertising. A reputable agency will help you stretch your budget without sacrificing quality. They’ll offer clear, transparent pricing, and keep you informed about any additional costs that may pop up along the way.
Don’t be fooled into thinking the lowest price is always the best deal. Focus on quality and expertise, as a well-executed TV ad can deliver a higher return on investment in the long run. However, be cautious of companies offering rock-bottom prices – they might be cutting corners or lacking the right resources, which could lead to hidden costs down the road.
After going through all the factors and having those key conversations, it’s time to make your choice. Take a step back and look at the overall value each TV ad agency brings to the table. Consider their creative skills, technical expertise, industry experience, customer service, and pricing.
You won’t know the best fit for your brand until you actually work with the agency team, but don’t feel hostage to stay with them if it’s not working! You’ll know on your first project together if they are the right agency for you.
By selecting the right partner, you’ll be setting your campaign up for success and creating a TV ad that will boost your brand and deliver real results.
We might be a bit biased, but we truly believe we’re the perfect fit for brands looking for a creative TV advertising partner. With our expertise in CGI and DRTV, we know how to bring your vision to life, whether it’s for traditional TV or online media. Want to learn more? Reach out and let’s chat about how we can help take your brand to the next level.