by FALL OFF THE WALL | Apr 22, 2020 | Betting and Gaming, Industry Insights
Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years with FOTW as consistent partner agency. With the Betting, Better positioning, Sky Bet enjoyed market beating growth and became the UK’s most popular...
by FALL OFF THE WALL | Apr 18, 2020 | Betting and Gaming, Industry Insights, Tips and Advice
FOTW are a Direct Response (DRTV) Creative Agency and we have worked in the gambling industry for over 10 years. We have seen the sector change and have overcome challenges in how we communicate a socially responsible creative to one of our most popular online...
by FALL OFF THE WALL | Apr 15, 2020 | Betting and Gaming, Industry Insights, Tips and Advice
Creative Director at FOTW Marlon Griffin talks through his 5 top tips for crafting the cut-through in the world of advertising. As the divide between Direct Response and ‘Above the Line’ advertising becomes so much more blurred, how do we get the balance just right –...
by FALL OFF THE WALL | Apr 1, 2020 | Betting and Gaming, Industry Insights
Rob Painter Non-Executive Director at FOTW Rob was Marketing and Brand Director of Sky Betting and Gaming for 6 years with FOTW as consistent partner agency. With the Betting, Better positioning, Sky Bet enjoyed market beating growth and became the UK’s most popular...
by FALL OFF THE WALL | Mar 22, 2020 | Betting and Gaming, Case Studies
What was the background behind the project? FOTW were creative partner to Sky Betting and Gaming (SBG), playing a key role in the internal creative direction of the Stelling Towers Super 6 TV adverts. With FOTW’s ability in story telling, production and filming...
