What's Up
The Evolution of Christmas TV Ads: From Nostalgia to Modernity
Families across the nation have long anticipated the arrival of Christmas TV ads. Gathered around the warm glow of the
The Role of Location in TV Advertising Production
Picture this: you’re walking through the bustling streets of London, surrounded by classic architecture and the ceaseless hum of activity.
Finding the Perfect Talent in TV Advertising
Television commercials remain a cornerstone for brand promotion, offering a compelling platform to narrate a brand’s story. For any business
Virtual Reality (VR) and Augmented Reality (AR) in TV Advertising Production
Despite the rapid surge of online platforms over the past decade, the sheer power of a well-executed TV advert cannot
Balancing Creativity and Budget in TV Advertising
So, you’re about to embark on a new TV advertising campaign. The stakes are high; you have only seconds to
The Role of CGI in Cross-Media Advertising Campaigns
The growth of digital media has expanded the realm of advertising beyond traditional mediums like television and print. Yet, how
The most common TV advertising FAQs answered
What is Connected TV advertising (CTV)? Connected TV (CTV) advertising refers to video ads that are delivered via a streaming
The Power of Storytelling in TV Advertising
Who doesn’t find themselves eagerly anticipating the heartwarming Christmas adverts that grace our screens every festive season? From tear-jerking narratives
What Is a Remnant TV Ad Space and How Can Businesses Advertise on It
Brands continually seek opportunities that not only provide value for money but also reach a vast audience effectively. But where
The Relationship Between ASA and BCAP Compliance Codes Explained
Although many might not spare much thought, there’s a meticulous behind-the-scenes process before an advertisement gets its moment on the
CTV: How Retargeting Works With TV Adverts
Television, with its rich history and magnetic appeal, has long stood as a cornerstone of the advertising world. Even in
Understanding TV Dayparts: A Comprehensive Guide
The landscape of advertising has always been in flux, adapting and evolving to fit the times. In the realm of
How to Turn Your TV Ads Into Social Media Content
Turning prime-time commercials into viral social media content – sounds impossible, doesn’t it? Yet, in the ever-evolving digital landscape, such
TV Advertising vs Internet Advertising: Unmasking the Pros and Cons
We understand that as a business owner, your decisions can shape the journey between stratospheric growth and stagnant waters, especially
TV Ads vs Google Ads: Decoding the Success Formula for Businesses
When it comes to business marketing and advertising, making the right choice can be the difference between success and stagnation
TV Ads vs Social Media Ads: A Battle for Audience Attention
As advertising platforms become more diverse and innovative, marketers find themselves at a crossroads: the traditional yet powerful TV advertising
TV Ads vs YouTube Ads: Which Platform Delivers the Best ROI?
TV ads vs YouTube ads – a conundrum that modern advertisers often find themselves wrestling with. In one corner, we
TV Ads vs Billboard Ads: Which One To Choose?
With screens in everyone’s pocket, the competition for consumer attention is fiercer than ever. As such, marketing professionals are always
TV Advertising: 10 Reasons Why Brands Still Love It
TV advertising – a term that conjures up images of prime-time commercials, catchy jingles, and unforgettable brand mascots. Despite the
Sales-Led Advertising: The Complete Guide For Business Success
The role of advertising has never been more pivotal, especially in this age of business uncertainty. But with an array
Maximising ROI for TV Advertising: A Comprehensive Guide
In an era where digital marketing seems to take centre stage, one might be tempted to think that traditional forms
How to Use TV Advertising to Drive Customer Acquisition
Television has long been a titan in the advertising industry, captivating audiences with memorable commercials and innovative campaigns. Even in
Brand Response TV vs Direct Response TV: The Key Differences
Have you ever wondered what goes on behind the scenes of those memorable TV ads that stick with you? Or
5 Outstanding CGI-Generated Ads To Inspire Your Team
The magic of television advertising often lies in its ability to transport us to different worlds, introduce us to out-of-this-world
Video Marketing Strategy: The Ultimate Guide (2023)
Video marketing has quickly emerged as a game-changer for businesses looking to make a lasting impression and engage their target
The 14 Steps in TV Ad Production
To stand out in a crowded marketplace with hundreds of thousands of businesses constantly competing for attention, you must be
CGI vs Live-action TV ads: Which is better?
In today’s highly competitive business world, television advertising is an essential tool for promoting brands and products to a wide
A Guide to TV Time Slots in the UK
TV advertising can be an incredibly effective way for businesses of any size to reach their target audience, but it’s
Animated vs Live-action TV ads: Which is better?
In today’s highly competitive business world, television advertising is an essential tool for promoting brands and products to a wide
Are you considering TV advertising for your business? If so, you’re on the right track! Television advertising has been a
How to Create a TV Ad on a Budget
Time and time again, TV advertising has shown itself to be a powerful marketing tool, with advertising revenue in 2022
What Is Motion Design & How To Implement It On TV?
You might not know this, but the art of motion design has been around for basically a century! Since its
Everything You Need to Know About CGI (Plus Examples)
CGI is a type of technology used to create visual elements and environments in films, television shows and commercials. In
What Is a Storyboard and Why Is It So Important For Advertising?
Advertising creatives may find it challenging to convey their more conceptual concepts to their clients. Plus, most filmmakers would agree
Streaming TV Advertising: A Guide for Marketers
Streaming TV’s success in reaching a new generation of TV viewers can be attributed to the fact that it provides
What Is OTT Advertising — The Definitive Guide
The discovery phase of the consumer journey is a prime time for marketers to engage potential customers, and streaming video
What Are Linear TV Ads & How Do They Work
Although we’re well into the internet age, there still remains a soft-spot for television as a medium for entertainment. But
Connected TV Ads (CTV): What Is It & How It Works
As television audiences make the switch from linear to streaming, TV advertising has had to evolve with the changing technological
Targeted TV Ads Exist – Here’s How It All Happens
In this day and age, it’s become part and parcel of the internet to get targeted by advertisements, regardless of
Here’s How to Write a Good TV Commercial Script (With Steps)
Contrary to what you might believe, writing a TV commercial script is quite different compared to your typical screenwriting script
How to Measure TV Ads Reach & Effectiveness
Look, we all know that TV advertising is still an effective marketing tool — the numbers don’t lie! Despite the
5 radio ad campaign examples that you can use today
Although one might believe that radio is becoming obsolete thanks to “radio killer” streaming services like Spotify and Apple Music,
5 great social video strategies in 2023
Ask any marketing agency or team from about 15 years ago, and neither of them would have told you that
What are the average radio advertising costs for UK and USA
You could be forgiven for believing that traditional radio is no longer relevant, considering the abundance of advertising choices available
10 Social Video Marketing Ideas to Boost Your Business in 2023
The jury is out – video content is taking over. From the priority shift of Instagram from photo content to
VFX meaning: In-depth explanation and VFX advertising examples
Whether you’re an avid cinema-goer or a massive fan of TV shows, you would have probably heard of the term
The Best Examples of TV Advertising
TV advertising remains one of the most powerful tools a marketer can wield. Throughout the years, some of those TV
TV advertising has changed rather drastically over the last decade as it continues to fight to maintain its dominance in
Why brands must shift gears with their marketing
Agility has been a buzzword since before the pandemic, but now more than ever brands need to be thinking about
How Much Do TV Ads Cost in 2023
The data is in. TV advertising in 2023 is still as powerful as ever, thanks to TV’s unique ability to
Television Clearance in the UK
Although it doesn’t tend to be something most people think of, advertisements in the UK go through a rather strict
With the rise in cable-cutting over the last decade or so, television has had to adapt to the changing landscape
Every TV Advertisement Term You Should Know
TV advertising is crucial in terms of reaching the general public as it has a large audience base. According to
Trends in TV Advertising for 2023
It would appear that advertising on television is not even close to reaching the end of its natural lifespan. Traditional
Is your business ready for hyper-growth?
When businesses first start their growth journey, they are focussed on customer acquisition. In recent times, particularly with digital native
The Different Types of TV Ads Explained
Since the launch of the world’s first TV advertisement in 1941, television is one of the oldest platforms for advertising
Is TV Advertising Working in 2023?
Over the last decade, the growth of the internet has boomed to greater heights. Because of this, businesses now have
What Makes a Good TV Commercial
Television commercials in essence are these: a company has between 30 and 60 seconds to sell the viewer their product
TOP tips for a smooth Clearcast approval at Christmas
This article was written by Laice Gregory. Lead Producer @ FOTW As the seasons change the need and want to
Get the most out of your next TV campaign using Direct Response
Let’s face it, there’s a staggering number of ways to engage with our customers at the moment. As content becomes
5 Top Tips for Compliance in Online Gaming TV Advertising
FOTW are a Direct Response (DRTV) Creative Agency and we have worked in the online gaming industry for over 10
Crafting the Cut-through in the World of Advertising
Creative Director at FOTW Marlon Griffin talks through his 5 top tips for crafting the cut-through in the world of
Download our 2023 creds deck. We've helped clients create campaigns that had real business IMPACT helping them stand out and find new fans. See how we can help bring IMPACT to your brand.