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Sep 21, 2022 / What are the average radio advertising costs for UK and USA

What are the average radio advertising costs for UK and USA

You could be forgiven for believing that traditional radio is no longer relevant, considering the abundance of advertising choices available

Sep 16, 2022 / 10 Social Video Marketing Ideas to Boost Your Business in 2022

10 Social Video Marketing Ideas to Boost Your Business in 2022

The jury is out – video content is taking over. From the priority shift of Instagram from photo content to

Sep 12, 2022 / VFX meaning: In-depth explanation and VFX advertising examples

VFX meaning: In-depth explanation and VFX advertising examples

Whether you’re an avid cinema-goer or a massive fan of TV shows, you would have probably heard of the term

Sep 5, 2022 / The Best Examples of TV Advertising

The Best Examples of TV Advertising

TV advertising remains one of the most powerful tools a marketer can wield. Throughout the years, some of those TV

Aug 25, 2022 / What Is DRTV?

What Is DRTV?

TV advertising has changed rather drastically over the last decade as it continues to fight to maintain its dominance in

Aug 24, 2022 / Why brands must shift gears with their marketing

Why brands must shift gears with their marketing

Agility has been a buzzword since before the pandemic, but now more than ever brands need to be thinking about

Aug 19, 2022 / How Much Do TV Ads Cost in 2022

How Much Do TV Ads Cost in 2022

The data is in. TV advertising in 2022 is still as powerful as ever, thanks to TV’s unique ability to

Aug 4, 2022 / Television Clearance in the UK

Television Clearance in the UK

Although it doesn’t tend to be something most people think of, advertisements in the UK go through a rather strict

Aug 3, 2022 / What Is Addressable TV?

What Is Addressable TV?

With the rise in cable-cutting over the last decade or so, television has had to adapt to the changing landscape

Jul 24, 2022 / Every TV Advertisement Term You Should Know

Every TV Advertisement Term You Should Know

TV advertising is crucial in terms of reaching the general public as it has a large audience base. According to

Jul 22, 2022 / Trends in TV Advertising for 2022

Trends in TV Advertising for 2022

It would appear that advertising on television is not even close to reaching the end of its natural lifespan. Traditional

Jul 21, 2022 / Is your business ready for hyper-growth?

Is your business ready for hyper-growth?

When businesses first start their growth journey, they are focussed on customer acquisition. In recent times, particularly with digital native

Jul 13, 2022 / The Different Types of TV Ads Explained

The Different Types of TV Ads Explained

Since the launch of the world’s first TV advertisement in 1941, television is one of the oldest platforms for advertising

Jul 8, 2022 / Is TV advertising working in 2022?

Is TV advertising working in 2022?

Over the last decade, the growth of the internet has boomed to greater heights. Because of this, businesses now have

Jun 27, 2022 / What Makes a Good TV Commercial

What Makes a Good TV Commercial

Television commercials in essence are these: a company has between 30 and 60 seconds to sell the viewer their product

Oct 15, 2020 / TOP tips for a smooth Clearcast approval at Christmas

TOP tips for a smooth Clearcast approval at Christmas

This article was written by Laice Gregory. Lead Producer @ FOTW As the seasons change the need and want to

Oct 2, 2020 / Get the most out of your next TV campaign using Direct Response

Get the most out of your next TV campaign using Direct Response

Let’s face it, there’s a staggering number of ways to engage with our customers at the moment. As content becomes

Apr 18, 2020 / 5 Top Tips for Gambling Compliance in TV Advertising

5 Top Tips for Gambling Compliance in TV Advertising

FOTW are a Direct Response (DRTV) Creative Agency and we have worked in the gambling industry for over 10 years.

Apr 15, 2020 / Crafting the Cut-through in the World of Advertising

Crafting the Cut-through in the World of Advertising

Creative Director at FOTW Marlon Griffin talks through his 5 top tips for crafting the cut-through in the world of

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