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Advertising Demographics for TV Ads: Optimize your Commercials
The key to a successful TV campaign is knowing your audience. Only by understanding people’s preferences and behaviours will advertisers
How to Negotiate TV Ad Rates Effectively?
Everyone wants to make a good deal and ensuring the best return on investment is crucial for the success of
Prime Time vs Non-Prime Time: TV Ad Efficiency Guide
The words Prime Time have long been used to describe the hours with the largest TV audience available. The most
Dynamic Creative Optimisation (DCO): What is it?
The most creative and genius adverts are nothing if they do not reach their targeted audience. After all, capturing the
What Exactly Does a VFX Supervisor Do?
Captivating an audience can be a difficult task. There are so many different things trying to get people’s attention that
Smartphones and other mobile devices are so present in our daily lives that even while watching TV, we tend to
TV Advertising: The Ultimate Guide
TV advertising is one of the most effective ways to market a product or service. Despite the many threats the
Welcome to the twelve part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our
Welcome to the third part in our series of ‘Behind the [screens]’ an intro into the worlds of our super
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