Maximise your advertising budget using CGI content

Apr 27, 2021 / Industry Insights / admin

CGI has become a cost effective way to create exciting content featuring your products, allowing photo-realistic, accurate visuals to be created. We’re able to build, light, texture and animate in our in-house studio to make the unfilmable, filmable.

These assets can be reused across multiple channels, to bring your products to life without the costs associated with filming on location. There are literally endless possibilities to what can be achieved, to create impressive brand visuals that leave a lasting impression on your audience.

Our team have been working on a series of internal projects featuring some well loved brands to experiment with what can be achieved with CGI. Here’s what they’ve been up to, let us know which one is your favourite!

Nike Dunk

Our team knocked it out of the park with this stunning render of the classic Nike Dunk. Using a mix of metallic textures and fibreoptic brilliance, we wanted to celebrate the shoe and thrust it into a sci-fi world.

The shoe was created using Cinema 4d and rendered using Octane.


Created as part of our No Retreat, No SuRENDER project our team came up with this fully CG OREO, created in Cinema 4d with post editing done in After Effects. We wanted to try something new and create this tasty treat, created around the current OREO Stay Playful campaign…Mmmm makes you feel like you could reach into your screen and eat it!!

Bentley watch

We chose to create this beautiful Bentley inspired watch; an object that is an incredibly detailed force of engineering and posed a bit of a design challenge for the team.

The watch features Bentley’s renowned luxury, precision and craftsmanship combining matt black with metallic gold textures, as well as user friendly additions such as the light sensitive glow around the face.

Google Pixel Buds

We used native Cinema 4d tools to model, rig and animate these funky Google Pixel Buds and dancing ears, Redshift 3D to render and After Effects for post editing and colour correction.

Why should my brand be using CGI content?

CGI asset creation is perfect for packshots, explainer and how-to videos, social media content as well as digital TVCs. We’re able to bring your product to life and create assets that can be reused for image or video content. With the latest developments in software, you can’t tell the difference between real life and CGI anymore!

Using CGI also means you’re no longer constrained by the physical environment, and is ideal if the product hasn’t been manufactured yet. You can have your product shown off in any location, in any weather and from any angle; beyond what is usually possible in a physical shoot.

Check out more of our CGI work in our product reel:

If you’re interested in chatting about the potential that CGI content could have for your brand, email us at