A formula for marketing triumph

Mar 2, 2022 / Industry Insights / FOTW

This article was written by Fall Off The Wall

Marketing budgets are being squeezed more than ever. So, what’s new? Anyone that thinks this is a present-day problem doesn’t know marketing. And anyone that knows marketing knows there’s no silver bullet. But there are ways to ensure your advertising campaigns have maximum impact and reach.

We’re not going to sit here and tell you we’ll double your revenue overnight, or that we have the solution to all your marketing woes, but we do have some tricks up our sleeve that have delivered successful campaigns for our clients’ time and time again. Which is part of the reason we have such long-standing relationships with them.

 

ZING + Q = ROI

Hopefully the above conjures images of Albert Einstein scribbling frantically on a blackboard in chalk. We’re not saying our Creative Director looks like Einstein (although he has been known to rock a moustache), but we do think we’ve landed on a formula that delivers results. And it lies within our ability to connect with an audience through our creativity – our ZING.

It’s not just about being memorable or making someone smile (although we do that too), it’s about connecting your brand with future fans. And although creativity is subjective, when you’ve been doing it for as long as we have, you know what it takes to get there. So, mixing our experience with what we know is happening in the market and for audiences, we start to see creativity merge with science to form something that we can replicate. That’s when we add ‘Q’, a symbol we’re using to represent quality. You might take it for granted that an agency will deliver jaw-dropping visuals, but you’d be surprised.

We pride ourselves on delivering the very best for our clients, because we know what it takes to turn heads.

 

Building for the ecosystem

Your ecosystem is important for building a customer experience that attracts and retains customers at every touchpoint. What’s even more important is that your campaigns are delivered in a joined up and consistent way across every channel. This is where our ‘All-Screen’ approach comes in. Not only can we guarantee that quality and consistency across all channels in terms of look and feel, but we can also help join those experiences up. Ever seen an advert on TV and then reached for your phone to check them out on your device? That’s called dual screening and is something we anticipate your audience will do – so we’ll be ready for them.

And the good news for marketeers is that we’re saving you a few headaches too. No longer do you need to juggle between different agencies trying to get your campaign to look the same across your various channels. Not only that, but this modular way of working also allows for cost effective updates throughout the year – so you don’t need to create new adverts every time.

 

Getting to the future, faster

Just as our modular approach to creating assets can lead to cost efficiencies, it can also lead to speed efficiencies. Particularly if you have seasonal offers or regular product updates – it means campaigns can be produced quickly and give your brand the edge by bringing them first to market.

Just like when Apple announce their latest handset and networks wanted their ads to be out in breakneck speed – that’s where we come in. For the iPhone 13, we were the first to market with a brand new bespoke crafted CGI advert for Sky Mobile as soon as it dropped. How?  By using a time machine. Ok, we don’t really have a time machine, so instead we created the advert using a stand-in handset. This enabled us to craft and produce an edit in advance – with music, timings, and typography animation – to have the body of the advert locked and pre-signed off by the client.

As the iPhone 13 was revealed live from California, we had a team on standby watching Apple’s keynote so that when the necessary information dropped our team got cracking, quickly switching out the handset for the new iPhone 13 asset as well as aligning the copywriting to the released USP’s. The result? A day later we had a signed-off brand new & bespoke CGI crafted advert ready to hit the airwaves.

 

Put our theory to the test

We drive results for our clients that exceed their expectations, because we know that with the right creative idea, executed in the right way to maximise reach and engagement, is a simple formula for success. Speak to us today about how we can use our formula to power your marketing campaigns.

 

Like what you see? If you fancy a chat about what we do, give us a call on 01582 881144 or drop us an email hello@falloffthewall.com. We’d love to hear from you!

Author - Jamie Smith

Jamie Smith is the Co-Founder and Creative Director at Fall Off The Wall, a forward-thinking TV advertising & creative production agency in the UK. Jamie Smith is an experienced Creative Director with a demonstrated history of working in the DRTV marketing and advertising industry.