How to choose the best motion graphics agency for your campaign
If motion graphics or video content in general is a new strategy for your brand, it can be hard to know what to look for when choosing a motion graphics agency. Whether you need social media CGI content or a full TV advertising campaign, partnering with the right agency is crucial for success.
Here’s our advice on what to look for when finding the best motion graphics agency to work with.
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What is a motion graphic design agency?
It’s in the name – an agency that creates motion graphics. Companies like us, who work with brands to create video content featuring animated visuals that keep viewers engaged.
The motion graphics would be created completely bespoke for your brand, resulting in an animated video that increases brand engagement and attracts your target audience.
The team at a motion graphics agency like Fall Off The Wall (FOTW) is made up of a variety of creative professionals, who each have a specific expertise. This will include creatives, designers, and producers who work together to manage your project and build bespoke 2D/3D motion assets for your video campaign.
What are motion graphics used for?
Motion graphics services are used across industries to enhance communication and storytelling in video production. 2D and 3D animation could be used, either alone or combined with live-action shots. The video content could be used for TV advertising, social media, web design, digital billboards – anything your brand needs!
Why should you work with a motion graphics agency?
Motion graphics and animation is a specialised industry, and outsourcing your campaign to a motion graphics studio or agency is definitely the right move if you don’t have the skills in house. You’ll be able to achieve high quality content, with stylish and engaging digital assets that help your brand make an impact.
With a skilled team on hand, you’ll be able to see how creative you can get. Ideas get transformed into attention grabbing animations, helping you stand out across your ads, social media, product videos, explainer videos and brand videos.
Your chosen motion graphics agency will be able to advise you on how to best meet your goals. Your content can’t just look good, it needs to help you hit your targets – whether you’re focusing on brand awareness, or want to achieve direct sales.
If you’re questioning whether to invest in video content at all, in our opinion, it’s definitely worth it. People are watching and engaging with more and more content, and it’s a great way to educate your audience about your products and services. An effective video strategy can be a strong sales driver, and by getting creative with high-quality animation, customers actually enjoy the content at the same time as learning about your brand.
What should you look for in an agency that offers motion graphics?
So, (hopefully!) now we’ve sold you on working with a motion graphics agency, you need to know what to look for.
First, you need to ask yourself some questions:
- What’s the main goal for your campaign – awareness, education or sales?
- Who is your main target audience?
- What’s your budget?
- When do you want your campaign to launch?
- Do you have a specific animation style in mind?
Be clear on your answers, so you have a good starting point to compare against when looking for the right agency.
Here are the main things to consider when finding the best motion graphics agency.
Meeting your motion graphic project needs
Motion studios/agencies come big and small, from freelancers to full service agencies like FOTW. You need to work out what type of agency is going to be best for your goals.
The best content will come from studios/agencies who not only offer the creative content but offer their creative expertise into the channels where you want to put the motion assets or video campaign. This means your videos will look great, but also have the ability to convert your audience and meet your goals.
Budget and campaign timeline might also affect your decision – you’ll need to find the best agency who can work effectively within your budget, and get deliverables over to you on time and to specification.
A strong portfolio, experience and expertise
You shouldn’t pick an agency without looking at their track record. Have a look at how long they’ve been in business and what campaigns they’ve worked on previously.
Think about the specific type of video you want to produce and see if they’ve done anything similar before. Consider the animation style, the platform the video is used for, and perhaps the industry your brand is in.
At FOTW every project is unique, but our showreel and portfolio gives our clients confidence in our skills. We specialise in 3D motion graphics and computer generated imagery, including live action and CGI integration. We can make your vision a reality, and bring the unreal to life!
Technical skills and knowledge
The motion graphics studio/agency you pick needs to share industry best practice, use high-quality technology and show a good level of craft and expertise. Expert motion designers will use a wide range of tools like Adobe After Effects, Cinema 4D, and Nuke to name a few. These are essential for 2D/3D modelling, texturing, lighting and compositing when crafting high-quality motion graphics and visual effects.
There are different motion techniques and areas of expertise that can be used to create eye catching visuals, from the different render engines like Octane, Arnold and Redshift to specialisms in liquid and smoke simulations. It can be difficult to achieve realistic movements, so, it is important to reference the agency’s portfolio and years of experience to be confident they can do the job and produce top quality work.
Client reviews and testimonials
Client reviews can give a good insight into how the agency operates and allow you to get a feel for the agency’s strengths. Positive feedback is a good sign of a trustworthy agency, especially if it’s about the quality of work, reliability and service.
Check any negative feedback for red flags like missed deadlines or poor communication. These are the sorts of things you’ll want to avoid or investigate further.
Ultimately, client testimonials provide a realistic picture of what it’s like to work with the agency, helping you feel confident in your choice.
Unique creativity
An agency’s unique creativity is a major factor to consider, as it directly impacts how effectively they can bring fresh perspectives to your project. Motion graphics that stand out need more than technical skill – they need a distinctive style, innovative concepts, and a willingness to push boundaries.
An agency that’s creative is likely to have a portfolio filled with varied, custom work that doesn’t rely on templates or overused trends. This will allow your project to feel authentic and memorable, making your brand’s story or message resonate with your target audience.
Professionalism, process and approach
Professionalism impacts every interaction, from clear communication and reliable timelines to respectful collaboration. A high level of professionalism will ensure a smooth experience.
The agency’s process – how they handle ideation, feedback, revisions, and deadlines – shows their ability to manage projects effectively and adapt to your needs. A tried and tested process for motion graphics will help to put your mind at rest as you’ll have a clear plan to follow.
Here at FOTW, we have a highly-polished internal 3 stage process that keeps projects on-track. We like to keep things collaborative and agile, with opportunities for feedback at key stages. We understand you want to spend your budget on the screen – not on meetings!
The main questions to ask yourself when choosing a motion graphics agency
Once you’ve found potential agencies that tick all your boxes, you can narrow down your search even further.
Can they develop creative for you?
You should be able to look to your chosen agency for their expertise, and they should be happy to develop the campaign creative from your brief. This could be a single strong concept or multiple creative approaches to bring your brand to life.
Are they a good culture fit?
You’ll be working closely with your chosen studio, so you’ll want to get along with them. Do some research on their agency culture, and ask some questions about their working process. Find an agency that aligns with your values, work style and communication preferences. Communication is key, and to get the best results you need to feel comfortable giving feedback.
Are they passionate about the project?
Your chosen agency should be passionate about your brand and project, and want to get the best results for you. If you can’t sense this from them, it’s likely the creative and content will suffer.
When an agency is genuinely excited about your vision, they’re likely to bring extra energy, creativity, and commitment to the work. Passionate teams are more willing to go the extra mile, whether that means refining details, exploring unique ideas, or quickly responding to feedback. This enthusiasm also tends to lead to a deeper understanding of your brand and goals, resulting in work that resonates more with your audience.
Do they understand your audience and goals?
An agency’s understanding of your audience and goals is crucial for a successful project. When an agency takes the time to grasp who your audience is, what they care about, and how your brand fits into their lives, they can create motion graphics that truly connect. They’ll be able to tailor visuals, tone, and messaging to match your brand identity and resonate with viewers.
Why you should choose Fall Off The Wall for motion design services
If you’re looking for a motion graphics agency, we can help! We’re FOTW, an award winning full service agency with a specialism in CGI and motion graphics. We have a proven record of delivering impact for our clients through video, including brands like Sky, Grosvenor Casino and Samsung.
Our amazing talented team of creatives, designers and animators can create visuals that align with your brand goals and get you the results you’re looking for.
We can sort your motion graphics video project from start to end, taking care of the concept, script, storyboard, filming, editing and delivery. If you don’t need the full package, we can just work with you on the bit you need.
We’d love to hear from you, so click here to get in contact with our team.