Taking MrQ from A to ZING

Apr 8, 2022 / Case Studies / FOTW

FOTW helps to launch MrQ’s new brand with a fully integrated creative campaign

FOTW are no strangers to helping businesses create campaigns that make a real impact, which is
why they relished the task from MrQ – the no-nonsense online casino, slots and bingo site –
when they tasked them with developing a campaign that would launch their new brand.

The challenge was to create a concept that celebrates the new MrQ brand and educates
prospective customers about what MrQ offers. With initial ideas drawing on words such as ‘fun’,
‘entertaining’, ‘realistic’ and ‘honest’, FOTW soon realised that these would form the foundations of a
creative structure.

The final idea, a concept that highlights the “You Win Some, You Lose Some” no-nonsense nature of the brand, sees a charismatic brand ambassador moving through a themed space performing a series
of ‘small defeats’ and ‘little victories’ to comedically convey the nature of MrQ. Creating a sense
of genuine honesty amongst the viewers, the brand ambassador then breaks the fourth wall to state
that “it’s not about winning, but about playing for the fun of it”.

With a live-action shoot that featured a retro-pop aesthetic, FOTW – working closely with High Stakes
Films and the director duo That Jam – were able to capture the outstanding talent playing the “Mr Q”
character to bring the brand to life. Moving into post-production, the focus then turned to
creating a snappy and engaging series of commercials that presented all the information needed in a
comedic and light-hearted fashion. Finally, the VFX was added, and radio scripts recorded – and,
hey-presto, the ambitious vision came to life.

The result is a stunning TV, digital and radio campaign that grabs viewers’ attention, presents the
nature of MrQ and brings a smile to their faces.


MrQ – Savvas Fellas, Managing Director at MRQ

“The team at FOTW have guided us through the journey of producing a highly polished, perfectly on-
brand TV ad to elevate our brand presence. With incredibly tight timelines I couldn’t be happier with
the professionalism of the team, their attention to detail, demonstrative knowledge of compliance &
regulation, creative concepts and, of course, the end result.”

FOTW – Robin Byrne, Co-founder
At Fall off the Wall (FOTW) our mission is to help bring brands to life with ZING through our all
screen approach. So, when we were contacted by the team at MrQ we were super excited and
instantly admired their new brand and tone of voice.  Creative thinking is everything we do across
direct and brand response advertising getting the very best value out of the assets, across all
screens. There is an art when it comes to making content disruptive and engaging, and we feel that
we have managed to bring through the personality of the brand in this TV launch.”

FOTW – Marlon Griffin, Creative Director
In our latest campaign for MrQ, we bring the mantra of ‘You Win Some, You Lose Some’ to life with a
very open and honest approach. With a no-nonsense comedic tone, we’ve developed a new
ambassador for the brand who invites players to experience MrQ for themselves, not for the big wins –
but for the fun of it! Working with great clients, High Stakes Films and directing duo That Jam,
together we’ve created work which we are all immensely proud of.”


About FOTW

FOTW is an independent creative production agency powered by creativity, CGI, and coffee. Our story began with two mates, who took their love of design and started their own studio in 2002. Fast forward 20 years and we’ve created ads and campaigns for huge clients, ranging from Sky, Samsung and Oddschecker, to iCandy and Kit & Kin, across all screens big and small – TV, Digital, Social, the lot!


About MrQ

Holding the title of EGR Slots Operator of the Year 2021, MrQ prides itself on removing the jargon
and allowing customers to focus on having fun. All winnings are paid in cash. Every slot game is
independently tested to provide a quality playing experience, while zero wagering requirements mean
customers get to keep every penny of their win, even if won on a free spin or bonus. This no-
nonsense approach is reflected in their latest campaign ‘You Win Some, You Lose Some’.


For more information please contact:

Robin Byrne – Co-founder/Director, FOTW
07810 333092