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Jan 24, 2024 / Digital vs. Traditional Storyboards: Pros and Cons

Digital vs. Traditional Storyboards: Pros and Cons

The magic of a well-written TV advert often begins with a storyboard, a visual representation of scenes or concepts that

Jan 17, 2024 / The Future of CG on Social Media: Trends and Predictions

The Future of CG on Social Media: Trends and Predictions

The transformative impact of computer-generated (CG) content on social media cannot be understated. Just a few years ago, you might

Dec 22, 2023 / How TV Ads Influence Viewer Mood and Behaviour

How TV Ads Influence Viewer Mood and Behaviour

Have you ever caught yourself humming a jingle from a TV advert or felt a sudden urge to buy something

Nov 3, 2023 / The Evolution of Christmas TV Ads: From Nostalgia to Modernity

The Evolution of Christmas TV Ads: From Nostalgia to Modernity

Families across the nation have long anticipated the arrival of Christmas TV ads. Gathered around the warm glow of the

Oct 13, 2023 / The Role of Location in TV Advertising Production

The Role of Location in TV Advertising Production

Picture this: you’re walking through the bustling streets of London, surrounded by classic architecture and the ceaseless hum of activity.

Oct 6, 2023 / Finding the Perfect Talent in TV Advertising

Finding the Perfect Talent in TV Advertising

Television commercials remain a cornerstone for brand promotion, offering a compelling platform to narrate a brand’s story. For any business

Oct 2, 2023 / Virtual Reality (VR) and Augmented Reality (AR) in TV Advertising Production

Virtual Reality (VR) and Augmented Reality (AR) in TV Advertising Production

Despite the rapid surge of online platforms over the past decade, the sheer power of a well-executed TV advert cannot

Sep 22, 2023 / Balancing Creativity and Budget in TV Advertising

Balancing Creativity and Budget in TV Advertising

So, you’re about to embark on a new TV advertising campaign. The stakes are high; you have only seconds to

Sep 15, 2023 / The Role of CGI in Cross-Media Advertising Campaigns

The Role of CGI in Cross-Media Advertising Campaigns

The growth of digital media has expanded the realm of advertising beyond traditional mediums like television and print. Yet, how

Sep 12, 2023 / The most common TV advertising FAQs answered

The most common TV advertising FAQs answered

What is Connected TV advertising (CTV)? Connected TV (CTV) advertising refers to video ads that are delivered via a streaming

Discover how compelling storytelling can transform TV advertising campaigns and captivate audiences.

Sep 8, 2023 / The Power of Storytelling in TV Advertising

The Power of Storytelling in TV Advertising

Who doesn’t find themselves eagerly anticipating the heartwarming Christmas adverts that grace our screens every festive season? From tear-jerking narratives

Find out how to utilise the power of TV advertising without blowing your advertising budget through utilising remnant TV ad spots.

Sep 1, 2023 / What Is a Remnant TV Ad Space and How Can Businesses Advertise on It

What Is a Remnant TV Ad Space and How Can Businesses Advertise on It

Brands continually seek opportunities that not only provide value for money but also reach a vast audience effectively. But where

Understand the different BCAP compliance codes and how to ensure your ads will adhere to ASA standards.

Aug 25, 2023 / The Relationship Between ASA and BCAP Compliance Codes Explained

The Relationship Between ASA and BCAP Compliance Codes Explained

Although many might not spare much thought, there’s a meticulous behind-the-scenes process before an advertisement gets its moment on the

Retargeting is huge on social media. Find out how to leverage it with TV advertising.

Aug 21, 2023 / CTV: How Retargeting Works With TV Adverts

CTV: How Retargeting Works With TV Adverts

Television, with its rich history and magnetic appeal, has long stood as a cornerstone of the advertising world. Even in

Get an hourly breakdown of every daypart and understand which is best for your TV adverts

Aug 11, 2023 / Understanding TV Dayparts: A Comprehensive Guide

Understanding TV Dayparts: A Comprehensive Guide

The landscape of advertising has always been in flux, adapting and evolving to fit the times. In the realm of

Aug 4, 2023 / How to Turn Your TV Ads Into Social Media Content

How to Turn Your TV Ads Into Social Media Content

Turning prime-time commercials into viral social media content – sounds impossible, doesn’t it? Yet, in the ever-evolving digital landscape, such

Jul 28, 2023 / TV Advertising vs Internet Advertising: Unmasking the Pros and Cons

TV Advertising vs Internet Advertising: Unmasking the Pros and Cons

We understand that as a business owner, your decisions can shape the journey between stratospheric growth and stagnant waters, especially

Jul 21, 2023 / TV Ads vs Google Ads: Decoding the Success Formula for Businesses

TV Ads vs Google Ads: Decoding the Success Formula for Businesses

When it comes to business marketing and advertising, making the right choice can be the difference between success and stagnation

Jul 14, 2023 / TV Ads vs Social Media Ads: A Battle for Audience Attention

TV Ads vs Social Media Ads: A Battle for Audience Attention

As advertising platforms become more diverse and innovative, marketers find themselves at a crossroads: the traditional yet powerful TV advertising

Jul 3, 2023 / TV Ads vs YouTube Ads: Which Platform Delivers the Best ROI?

TV Ads vs YouTube Ads: Which Platform Delivers the Best ROI?

TV ads vs YouTube ads – a conundrum that modern advertisers often find themselves wrestling with. In one corner, we

Jun 23, 2023 / TV Ads vs Billboard Ads: Which One To Choose?

TV Ads vs Billboard Ads: Which One To Choose?

With screens in everyone’s pocket, the competition for consumer attention is fiercer than ever. As such, marketing professionals are always

Jun 19, 2023 / TV Advertising: 10 Reasons Why Brands Still Love It

TV Advertising: 10 Reasons Why Brands Still Love It

TV advertising – a term that conjures up images of prime-time commercials, catchy jingles, and unforgettable brand mascots. Despite the

Jun 15, 2023 / Harnessing the Power of YouTube Advertising: A Complement to TV Advertising

Harnessing the Power of YouTube Advertising: A Complement to TV Advertising

In the ever-evolving landscape of digital marketing, YouTube has emerged as a powerful platform for reaching and engaging with audiences.

Jun 9, 2023 / Sales-Led Advertising: The Complete Guide For Business Success

Sales-Led Advertising: The Complete Guide For Business Success

The role of advertising has never been more pivotal, especially in this age of business uncertainty. But with an array

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Jun 6, 2023 / Maximising ROI for TV Advertising: A Comprehensive Guide

Maximising ROI for TV Advertising: A Comprehensive Guide

In an era where digital marketing seems to take centre stage, one might be tempted to think that traditional forms

Jun 5, 2023 / How to Use TV Advertising to Drive Customer Acquisition

How to Use TV Advertising to Drive Customer Acquisition

Television has long been a titan in the advertising industry, captivating audiences with memorable commercials and innovative campaigns. Even in

Jun 1, 2023 / Brand Response TV vs Direct Response TV: The Key Differences

Brand Response TV vs Direct Response TV: The Key Differences

Have you ever wondered what goes on behind the scenes of those memorable TV ads that stick with you? Or

May 19, 2023 / 5 Outstanding CGI-Generated Ads To Inspire Your Team

5 Outstanding CGI-Generated Ads To Inspire Your Team

The magic of television advertising often lies in its ability to transport us to different worlds, introduce us to out-of-this-world

May 15, 2023 / Video Marketing Strategy: The Ultimate Guide (2023)

Video Marketing Strategy: The Ultimate Guide (2023)

Video marketing has quickly emerged as a game-changer for businesses looking to make a lasting impression and engage their target

May 5, 2023 / The 14 Steps in TV Ad Production

The 14 Steps in TV Ad Production

To stand out in a crowded marketplace with hundreds of thousands of businesses constantly competing for attention, you must be

Apr 27, 2023 / CGI vs Live-action TV ads: Which is better?

CGI vs Live-action TV ads: Which is better?

In today’s highly competitive business world, television advertising is an essential tool for promoting brands and products to a wide

Apr 27, 2023 / A Guide to TV Time Slots in the UK

A Guide to TV Time Slots in the UK

TV advertising can be an incredibly effective way for businesses of any size to reach their target audience, but it’s

Apr 5, 2023 / Animated vs Live-action TV ads: Which is better?

Animated vs Live-action TV ads: Which is better?

In today’s highly competitive business world, television advertising is an essential tool for promoting brands and products to a wide

Apr 3, 2023 / Radio Advertising Guides

Radio Advertising Guides

Radio Advertising Guides When combined with TV advertising, radio advertising has proven to have up to a 15% multiplier effect

Mar 24, 2023 / The Top 5 TV Advertising KPIs

The Top 5 TV Advertising KPIs

Are you considering TV advertising for your business? If so, you’re on the right track! Television advertising has been a

Mar 11, 2023 / Social Video Guides

Social Video Guides

Social Video Guides Businesses now have a potent new weapon at their disposal to find and connect with their ideal

Mar 10, 2023 / How to Create a TV Ad on a Budget

How to Create a TV Ad on a Budget

Time and time again, TV advertising has shown itself to be a powerful marketing tool, with advertising revenue in 2022

Feb 22, 2023 / TV Advertising Guides — Everything You Need To Know About Advertising On TV

TV Advertising Guides — Everything You Need To Know About Advertising On TV

TV advertising is one of the oldest forms of marketing out there today and one of the most resilient. Despite

Feb 16, 2023 / What Is Motion Design & How To Implement It On TV?

What Is Motion Design & How To Implement It On TV?

You might not know this, but the art of motion design has been around for basically a century! Since its

Feb 3, 2023 / Everything You Need to Know About CGI (Plus Examples)

Everything You Need to Know About CGI (Plus Examples)

CGI is a type of technology used to create visual elements and environments in films, television shows and commercials. In

Jan 27, 2023 / What Is a Storyboard and Why Is It So Important For Advertising?

What Is a Storyboard and Why Is It So Important For Advertising?

Advertising creatives may find it challenging to convey their more conceptual concepts to their clients. Plus, most filmmakers would agree

Jan 23, 2023 / Streaming TV Advertising: A Guide for Marketers

Streaming TV Advertising: A Guide for Marketers

Streaming TV’s success in reaching a new generation of TV viewers can be attributed to the fact that it provides

Jan 12, 2023 / What Is OTT Advertising — The Definitive Guide

What Is OTT Advertising — The Definitive Guide

The discovery phase of the consumer journey is a prime time for marketers to engage potential customers, and streaming video

Jan 4, 2023 / What Are Linear TV Ads & How Do They Work

What Are Linear TV Ads & How Do They Work

Although we’re well into the internet age, there still remains a soft-spot for television as a medium for entertainment. But

Dec 12, 2022 / Connected TV Ads (CTV): What Is It & How It Works

Connected TV Ads (CTV): What Is It & How It Works

As television audiences make the switch from linear to streaming, TV advertising has had to evolve with the changing technological

Dec 9, 2022 / Targeted TV Ads Exist – Here’s How It All Happens

Targeted TV Ads Exist – Here’s How It All Happens

In this day and age, it’s become part and parcel of the internet to get targeted by advertisements, regardless of

Nov 25, 2022 / Here’s How to Write a Good TV Commercial Script (With Steps)

Here’s How to Write a Good TV Commercial Script (With Steps)

Contrary to what you might believe, writing a TV commercial script is quite different compared to your typical screenwriting script

Nov 24, 2022 / How to Measure TV Ads Reach & Effectiveness

How to Measure TV Ads Reach & Effectiveness

Look, we all know that TV advertising is still an effective marketing tool — the numbers don’t lie! Despite the

Oct 24, 2022 / 5 radio ad campaign examples that you can use today

5 radio ad campaign examples that you can use today

Although one might believe that radio is becoming obsolete thanks to “radio killer” streaming services like Spotify and Apple Music,

Oct 20, 2022 / 5 great social video strategies in 2023

5 great social video strategies in 2023

Ask any marketing agency or team from about 15 years ago, and neither of them would have told you that

Sep 21, 2022 / What are the average radio advertising costs for UK and USA

What are the average radio advertising costs for UK and USA

You could be forgiven for believing that traditional radio is no longer relevant, considering the abundance of advertising choices available

Sep 16, 2022 / 10 Social Video Marketing Ideas to Boost Your Business in 2023

10 Social Video Marketing Ideas to Boost Your Business in 2023

The jury is out – video content is taking over. From the priority shift of Instagram from photo content to

Sep 13, 2022 / Maximise your advertising budget using CGI content

Maximise your advertising budget using CGI content

Right now, marketing budgets are tighter than ever, but that doesn’t mean you have to sacrifice your creative. CGI is

Sep 12, 2022 / VFX meaning: In-depth explanation and VFX advertising examples

VFX meaning: In-depth explanation and VFX advertising examples

Whether you’re an avid cinema-goer or a massive fan of TV shows, you would have probably heard of the term

Sep 5, 2022 / The Best Examples of TV Advertising

The Best Examples of TV Advertising

TV advertising remains one of the most powerful tools a marketer can wield. Throughout the years, some of those TV

Aug 25, 2022 / What Is DRTV?

What Is DRTV?

TV advertising has changed rather drastically over the last decade as it continues to fight to maintain its dominance in

Aug 24, 2022 / Why brands must shift gears with their marketing

Why brands must shift gears with their marketing

Agility has been a buzzword since before the pandemic, but now more than ever brands need to be thinking about

Aug 19, 2022 / How Much Do TV Ads Cost in 2023

How Much Do TV Ads Cost in 2023

The data is in. TV advertising in 2023 is still as powerful as ever, thanks to TV’s unique ability to

Aug 4, 2022 / Television Clearance in the UK

Television Clearance in the UK

Although it doesn’t tend to be something most people think of, advertisements in the UK go through a rather strict

Aug 3, 2022 / What Is Addressable TV?

What Is Addressable TV?

With the rise in cable-cutting over the last decade or so, television has had to adapt to the changing landscape

Jul 24, 2022 / Every TV Advertisement Term You Should Know

Every TV Advertisement Term You Should Know

TV advertising is crucial in terms of reaching the general public as it has a large audience base. According to

Jul 22, 2022 / Trends in TV Advertising for 2023

Trends in TV Advertising for 2023

It would appear that advertising on television is not even close to reaching the end of its natural lifespan. Traditional

Jul 21, 2022 / Is your business ready for hyper-growth?

Is your business ready for hyper-growth?

When businesses first start their growth journey, they are focussed on customer acquisition. In recent times, particularly with digital native

Jul 13, 2022 / The Different Types of TV Ads Explained

The Different Types of TV Ads Explained

Since the launch of the world’s first TV advertisement in 1941, television is one of the oldest platforms for advertising

Jul 8, 2022 / Is TV Advertising Working in 2023?

Is TV Advertising Working in 2023?

Over the last decade, the growth of the internet has boomed to greater heights. Because of this, businesses now have

Jun 27, 2022 / What Makes a Good TV Commercial

What Makes a Good TV Commercial

Television commercials in essence are these: a company has between 30 and 60 seconds to sell the viewer their product

Jun 16, 2022 / Forget the digital age – It’s more like the Goldfish age!

Forget the digital age – It’s more like the Goldfish age!

The bottom line? You need creative brand assets more than ever. Logos, strap lines, jingles, brand language – they’re all

May 17, 2022 / Netflix’s need for revenue could lead to Stranger Things!

Netflix’s need for revenue could lead to Stranger Things!

Unless you’ve been living under a marketing rock, you’ll have seen that Netflix recently announced its first subscriber loss in

Apr 21, 2022 / Targeted, flexible and agile: How TV advertising has evolved

Targeted, flexible and agile: How TV advertising has evolved

Digital marketing is traditionally seen as more targeted, agile and flexible. TV is exciting, emotional and engaging. Nothing can build

Apr 8, 2022 / Taking MrQ from A to ZING

Taking MrQ from A to ZING

FOTW helps to launch MrQ’s new brand with a fully integrated creative campaign FOTW are no strangers to helping businesses

Mar 23, 2022 / 5 ways to beat the TV ad price inflation

5 ways to beat the TV ad price inflation

This article was written by Fall Off The Wall TV ad prices are rising – or as The Drum reported,

Mar 2, 2022 / A formula for marketing triumph

A formula for marketing triumph

This article was written by Fall Off The Wall Marketing budgets are being squeezed more than ever. So, what’s new?

Feb 3, 2022 / How you can make your brand ZING in 2022

How you can make your brand ZING in 2022

This article was written by Fall Off The Wall Markets have been disrupted, consumer behavior has changed, and marketing channels

Feb 3, 2022 / How all-screen advertising can take your brand to the next level

How all-screen advertising can take your brand to the next level

This article was written by Fall Off The Wall The number of marketing channels being utilised by brands has grown

Feb 1, 2022 / Case Study – Sky Betting and Gaming

Case Study – Sky Betting and Gaming

What was the background behind the project? FOTW were creative partner to Sky Betting and Gaming (SBG), playing a key

Feb 1, 2022 / A Reel Show off!

A Reel Show off!

This article was written by Zoë Bishop Creative @ FOTW A Reel Show off! When it comes to showreels there’s

Dec 13, 2021 / FOTW Christmas ad review 2021

FOTW Christmas ad review 2021

This article was written by Zoë Bishop, Creative @ FOTW Ahhhhhh Christmas!!…a time for top-notch celebration, consuming of every kind

Jul 26, 2021 / Behind the [screens] #13

Behind the [screens] #13

Welcome to the thirteenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Jun 29, 2021 / FOTW In the Works #5

FOTW In the Works #5

Feeling saucy When choosing our extracurricular ‘playtime pieces’, we try to always do something we’ve not done before. Whether that’s in technique, aesthetic, genre or software, exploring

Jun 23, 2021 / FOTW is now Cyber Essentials Certified!

FOTW is now Cyber Essentials Certified!

We are very delighted to announce that we are now Cyber Essentials Certified as of June 2021! Cyber attacks by

Jun 11, 2021 / FOTW In the Works #4

FOTW In the Works #4

This article was written by Zoë Bishop Creative human @ FOTW Mix it up! With lockdown gradually lifting we’re all

Jun 9, 2021 / Behind the [screens] #12

Behind the [screens] #12

Welcome to the twelve part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

May 21, 2021 / FOTW In the Works #3

FOTW In the Works #3

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Well Groomed Beast NO RETREAT, NO SURRENDER! This is

May 17, 2021 / Behind the [screens] #11

Behind the [screens] #11

Welcome to the eleventh part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Apr 9, 2021 / Unreal

Unreal

This article was written by: Zoë Bishop Mid-Weight Creative @ FOTW & Mark Wingell Lead Motion Designer @ FOTW All

Mar 18, 2021 / What makes a good DRTV ad?

What makes a good DRTV ad?

Here at FOTW, we been specialising in direct response TV ads for over 15 years that drive action – whether

Mar 17, 2021 / Behind the [screens] #10

Behind the [screens] #10

Welcome to the tenth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Mar 4, 2021 / FOTW In the Works #2

FOTW In the Works #2

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Watch Out! It’s time for our next ‘In the

Feb 18, 2021 / Behind the [screens] #9

Behind the [screens] #9

Welcome to the ninth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Feb 16, 2021 / Why TV marketing is still relevant in 2021

Why TV marketing is still relevant in 2021

With a plethora of digital marketing channels available and more popping up all the time, it can be easy to

Jan 27, 2021 / FOTW In the Works

FOTW In the Works

This article was written by Zoë Bishop Mid-Weight Creative @ FOTW Stop. Render Time! Very little gets our creative studio

Jan 22, 2021 / What is DRTV and why it should be part of your brand’s marketing plan

What is DRTV and why it should be part of your brand’s marketing plan

We understand the importance for you as a brand to squeeze every possible penny out of your advertising, and more

Jan 20, 2021 / Behind the [screens] #8

Behind the [screens] #8

Welcome to the eighth part in our series of ‘Behind the [screens]’. A sneak peek into the worlds of our

Jan 11, 2021 / Filming in a Pandemic

Filming in a Pandemic

This article was written by Charlotte Morgan. Mid-Weight Producer @ FOTW How do you make sure you’re running a Covid

Dec 22, 2020 / It’s that time of year again!

It’s that time of year again!

This article was written by Marlon Griffin, Creative Director @ FOTW The goose is getting fat, jack frost is knocking

Dec 16, 2020 / Top Tips from FOTW’s Queen of Christmas!!

Top Tips from FOTW’s Queen of Christmas!!

This article was written by Laice Gregory Lead producer @ FOTW Holy Moly!! Can you believe it’s December already!! Eh???!!

Dec 1, 2020 / Behind the [screens] #7

Behind the [screens] #7

Welcome to the Seventh part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Nov 27, 2020 / How Technology has helped us with Remote Working

How Technology has helped us with Remote Working

This article was written by Alex Campkin. Information Technology Manager @ FOTW The Challenge Like most companies in the UK

Nov 4, 2020 / Behind the [screens] #6

Behind the [screens] #6

Welcome to the sixth part in our series of ‘Behind the [screens]’ an intro into the worlds of our super

Oct 29, 2020 / The rise of ‘second screening’: integrating TV advertising with your other digital channels

The rise of ‘second screening’: integrating TV advertising with your other digital channels

The rise of second-screening According to data from Thinkbox, around 75% of us are second screening for around 40 minutes

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